On page SEO

A Quick Guide for On-Page SEO

Having excellent content and relevant keywords are not the only solution, applying the right on-page SEO techniques is essential as well. On-page SEO refers to ‘optimizing’ your page so that Google understands what your website is about, it then drives your site onto the first page in search results; this helps drive organic traffic to your site. So how exactly do you do that? Here are a few tips:

Ensure Quick Loading speed

In this modern era, time is essential. Everyone wants information fast and it the site is slow; there is a very high chance that the user is just going to close it and try a different website. Quick loading speed is critical if you want your site to be ranked high by Google’s search bots; because Google’s success depends on serving what the user needs. And no user wants slow loading results. Both the Desktop and Mobile speed is a significant ranking factor, as specified by Google. You can achieve better results through various methods, like compressed images, and smaller HTML tags.

Strategic placement of Target Keyword 

Ensure that you place your main target keywords in the title, H1 tags, and meta description. It helps to searchers understand the page easier if its useful information or most relevant result for their queries. However, it’s not always necessary to have the same keywords. You can use synonyms, stop words, and more; in short; Google will recognize it even if it’s not an exact match.

URLs Should be Short and Descriptive

From the URL, what we would need to achieve is for the users to be able to understand what the page is all about. For example, https://streampeak.com.sg/monitoring-forklift-safety/ tells the user that this page has information about safety for forklift. Searchers tend to click links that most closely match their search query. Ideally, descriptive URLs should also include the keywords that you want to target.

Optimize Images

There are several ways of optimizing images, and one method would be using descriptive alt tags to optimize the file names for images. Alt tags best used to describe your pictures and allows words to show up in the event the image fails to load. Describe the images accurately to improve search rankings.

Internal Linking

Linking will allow Google to understand the value and relevancy of the content. With the links, it will enable Google to crawl through the website and work out the connection between the various pages and contents. With more links Google will consider the page as more important, thus increasing the change of the webpage ranking. 

Schema Markup

Schema Markup is a code that assists the search engines in getting a better understanding of what your content means. It improves the engagement probability of a user to your site’s link, because things like images, dimensions, specific mentions of objects, places can be included – thus providing better accurate information and making it easier for people to find the right information.