5 Questions Before Creating Digital Marketing Strategy in Singapore
Forming a marketing strategy can be daunting, especially when starting from scratch with no past data or guidelines to help. The never-ending changes with the latest web development technologies, marketing tools and software do not make work easier for marketers. Manoeuvring through unchartered waters is the norm, and let’s all work smartly by bringing up the right questions.
Here are 5 Essential Questions to ask when planning the next marketing strategy in Singapore.
What are the Company’s Objectives?
Clearly defined goals are important before starting a digital marketing strategy in Singapore. Start by first talking to management and stakeholders. The stakeholders include the shareholders, investors and sales, customer service, product engineers, frontline teams, and customer engagement.
Companies must ask themselves what they want to achieve through digital marketing efforts and how these objectives fit into their business goals. By analysing the competition and understanding current trends in the industry, companies can develop a unique plan tailored to specific needs. Objectives include improving customer engagement, brand awareness, generating leads, driving website traffic or increasing conversions.
- Are they looking to increase sales or brand awareness?
- What do they think are marketing’s responsibilities?
- What did they think about past strategies?
- What do they think marketing should focus on?
- What are their goals, and how can marketing goals align with theirs? (This is the most critical question to ask when getting stakeholder support)
This can be challenging because sometimes the marketing team can be bombarded with contradicting information. However, it is an essential part that most marketers miss. Stakeholders need to be aligned with the marketing strategy. If not, it’ll be an uphill battle.
With the right digital marketing solution, companies in Singapore can achieve their goals and gain a competitive edge.
What are the Marketing Goals?
When creating digital marketing solutions in Singapore, the next question is: what are the marketing goals? What KPIs or results do you need to meet? This is a fundamental question because the goals determine the strategies to implement. If the goal is to retain instead of acquire customers, less focus is required on lead generation strategies.
Establishing a clear set of goals is essential for measuring success and determining if the strategy is working. Goals should be SMART (specific, measurable, attainable, realistic and timely). Examples of objectives include increasing website traffic by 10%, driving leads by 20%, increasing blog content by 15% or improving brand awareness by 30%.
Additionally, marketers should consider how they will measure success and track progress over time. Companies can ensure their digital marketing efforts impact the bottom line by setting achievable targets and tracking results regularly.
Go through at least three rounds of discussion with the management team to finalise marketing goals. The goals are the backbone of the strategy that needs a solid foundation. No matter how efficient or lean the company is, it usually requires a few rounds of discussion. However, If the company is nimble and decisive, please schedule another meeting a few days later to ensure everyone is on the same page.
If the management can’t be convinced, remove what they don’t like and restructure the objectives. It can be frustrating, but short-term results can be convincing in the long run.
What are the Most Effective Marketing Strategies to achieve your goals?
The most effective types of marketing solutions to achieve goals depend on specific marketing objectives. What strategies will give excellent and fast results? What marketing channels worked or failed in the past? Replicate past successes and learn from failures. Grab the lowest-hanging fruits first. Work smart, not hard.
If the goal is to increase website traffic, then a strategy focused on SEO and content marketing could be suitable. This may include creating quality content optimised for search engines, using targeted keywords and maximising the website’s visibility. Social media optimization can also be used to drive more website traffic. With customer engagement using social media platforms such as Facebook, Twitter or Instagram, companies can build relationships with their target audience and drive them to the websites.
In addition to search engine marketing and social media strategies, paid advertising campaigns can help you reach your goals. Platforms such as Google Ads or Facebook Ads allow companies to target specific audiences and tailor campaigns to their needs. Ad campaigns should be closely monitored to ensure they are achieving the desired results.
For example, to build a community around the product. Take time to work with an SEO agency, build awareness in forums, get membership signups, or use different types of social media marketing and tap into an existing community of like-minded individuals to create the branding.
It would be challenging to figure out what works best and fastest. Do lots of research and network with people from the same industry. Join a marketing group or community to learn from their experience on what fails or works with fellow marketers.
Once you’ve narrowed down on the marketing channels, follow an improvement loop of:
And don’t forget – the most important action – always stress a disclaimer to the management that there is a risk with new strategies, and nothing is foolproof. What marketers can do, though, is minimise failure with proper marketing practices. By taking a holistic approach and utilising various digital marketing tactics, marketers can maximise their chances of success by efficiently reaching their desired outcomes.
Do you have the Necessary Resources?
Successful digital marketing requires a combination of knowledge, strategy, and resources. To ensure that digital marketing activities are successful, it is essential to assess the available resources at your disposal. This includes both financial resources as well as time and personnel resources.
Is your team or digital marketing agency in Singapore able to support you? Do you have the right software and tools?
Financial resources can be allocated to pay for software or services such as subscribing to the best website analytics tools, website hosting, search engine optimization (SEO), and social media promotional videos. Marketers should also consider any costs associated with staff training to ensure they have the knowledge and skills to carry out their desired digital marketing strategies. Always invest wisely when implementing a marketing strategy.
Regarding personnel resources, businesses should evaluate how many people they need to successfully manage their digital marketing efforts. This may include hiring specialists in different areas, such as digital content creation and SEO, or outsourcing tasks to experienced professionals, such as hiring an experienced web development company.
Get creative by using free tools such as Google Seach Console and Google Keyword Planner, using free website design templates or building a website using Wix.
Feel free to ask the management team or colleagues for their opinions. Others may have an idea or foresee a problem you never thought of. Plus, getting more people to understand the decisions would be good.
An effective digital marketing strategy ultimately depends on having the right mix of financial and personnel resources. Companies should carefully assess their current situation before developing a plan that is tailored specifically for them.
What is the Marketing Budget?
Regarding an ideal budget for a digital marketing solution, it’s important to remember that ROI should always be considered when allocating resources. Depending on the size and scope of your company’s needs, a reasonable budget could range from 1-3% of total revenue. However, businesses should be sure to adjust their budgets as needed based on market conditions and goals.
Knowing a budget is important because only some businesses have a big marketing budget. Based on statics by Inoive interchange, SMEs represent 99% of companies in Singapore and account for 17% of employment. SMEs also tend to be more frugal with their spending.
Finally, marketers should regularly review their budgets and make necessary adjustments to ensure their strategies remain effective. By carefully monitoring spending and optimising resources accordingly, businesses can ensure they make the most of their digital marketing efforts.
Developing a Digital Marketing Strategy in Singapore
By asking these five questions, marketers can better evaluate which type of digital marketing strategy is right for them and maximise their results with minimal effort and expense. Go through multiple revisions before getting the right strategy, but keep having courage, as walking well before running is important.
Read more to find out more from the guide to website marketing!