SEM Agency Singapore | Search Engine Marketing | Digital Marketing

Search Engine Marketing (SEM)

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Search Engine Marketing

SEM is distinct from Search Engine Optimization (SEO), which improves a website’s organic (non-paid) rankings in the SERPs. While SEO focuses on long-term growth through content optimisation, site architecture, and link-building, SEM provides a more immediate way to appear in front of potential customers through paid advertising. 

Leveraging the latest tools and insights, we create campaigns that resonate with your target audience. Our SEM strategies are complemented by SEO practices, boosting organic and paid search synergies. Stay informed with our comprehensive analytics that track the campaign’s performance.

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Increase Traffic, Conversion, and Online Presence with SEM Strategies


At ARCC, we focus on delivering tangible results – increased traffic, higher conversion rates, and a stronger online presence. We understand that each business is unique. Our strategies are tailored to meet specific objectives and market dynamics. We leverage the latest tools and insights to create campaigns that resonate with the target audience.

Our Google Ads proficiency ensures smart, efficient budget use, aiming for optimal investment returns. Additionally, our SEM efforts are enhanced by SEO practices, creating a synergistic effect between organic and paid search results. For transparency, we provide detailed analytics that monitor the effectiveness of campaigns and the impact of our strategic tweaks.

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B2B Search Engine Marketing Services

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Working Process


Paid Search Advertising

Create and manage ad campaigns on Google Ads. Strategic bidding on relevant keywords to maximise ad visibility while optimising budget. Expanding reach through Bing Ads and other search engine platforms.


Cost-Per-Click (CPC)

Crafting strategies that focus on maximising ROI for each click. Ensuring efficient use of ad spend to gain the best possible returns. Regular reporting on CPC outcomes and budget utilization.


Keyword Research Targeting

Detailed research to identify effective keywords. Understanding competitor keyword strategies to identify opportunities. Tailoring keyword selection based on specific audience demographics and behaviours.


Ad Creation and Management

Crafting compelling and engaging ad copy and visuals. Testing different ad versions to determine the most effective approach. Regularly updating ad content to maintain relevance and engagement.


Landing Page Optimization

Creating landing pages that are optimised for conversions. Improving the user interface and experience to encourage desired actions. Ensuring landing pages are fully responsive and optimized for mobile devices.


Analytics Optimization

Delivering detailed insights into campaign performance. Regularly optimising campaigns based on analytics insights. Focusing on strategies to enhance return on investment.

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