Guide for Off-Page SEO
Off-page SEO, as the same suggests, refers to the actions offsite, or outside the website, taken to optimise the page. It involves allowing search engines and users to recognise that a site is accessible, authoritative, relevant, and trustworthy. Off-page SEO, in a nutshell, is to get people, pages, and other websites promoting, or linking to a website – giving it their seal of approval, so to say.
Off-page SEO optimisation strategies are essential because users are more likely to believe content when an independent third party says positive feedback or comments on a webpage. Off-page SEO carries more than half the ranking factor weight.
A significant part of offsite SEO is achieved when other sites link back and make a recommendation. Backlinks are considered as an indication of the quality and authoritativeness of a site’s content and are valued by search engines. Sites with high-value backlinks are likely to rank higher than a site with fewer backlinks.
Links are of three types:
- Natural – these are given by others without any action taken by the site owner. Like, if a blogger links to your site, saying this is their favourite restaurant/bookstore/apparel store.
- Manual build – these are ‘acquired’ through link-building activities, like asking your customers, or influencers, to share your content, link to your site, etc.
- Self-created – these are ‘created’ through actions like adding backlinks in online directories and forums, part of the signature in newsletters and blogs, etc. However, you need to be careful as some link building acts are frowned upon by search engines, and likely to attract penalties.
The more popular and authoritative the site that links to your website, the higher the quality of the link. Other factors like the relevance of that site to you, the link’s freshness, anchor text used on the linking website, the other links on the page and trustworthiness of that page and domain, all contribute to the value of the backlink.
Non-link-off-site SEO Techniques
Apart from links, any activity that is not performed on your site but helps boost your position in the search engine result pages is off-page SEO which includes:
- Brand mentions – regardless of whether it is linked
- Guest blogging – It is nothing but getting a quality content written and posting it on a high authority blog. From that blog, there will be a backlink to our website. It is crucial to ensure that the quality of content is relevant for users.
- Social media marketing (including posts, tweets, etc.) – A popular way of marketing is through social media networks. We must always engage the target audience with relevant content and run campaigns.
- Influencer marketing – Get in touch with influencers who are leaders in your industry or service are and make them market your product/service is nothing but influencer marketing.
The ultimate aim of all these steps is to create as many references to your site from an appropriate location – whether it’s a link, brand mention, or anything else. Aways take note that offsite SEO depends on human behaviour, and people will want to share useful content information.