Content Writing Tips for SEO Blog Posts
Content is king, but SEO forms a vital part of even the best-written blogs. If your content is not SEO-optimized, your words will get pushed to some end page on Google’s search results. Ultimately, there will be no significant traffic. And your content, however excellent or informative it is, will not produce any beneficial results. Therefore, it is essential that you include proper SEO in your content. And to help you with it, here are some expert tips.
Keep Your Audience in Mind
When you are designing your content marketing strategy, you should first understand your audience. Your blogs or articles should be relevant. They should cater to the interests of your targeted customers, should solve their problems, and answer their questions. Every post should not plainly describe your products or services. They can revolve around the industry as a whole. Be authoritative and assertive while writing. Content writing for SEO blogs should reflect your expertise in the industry.
Make sure that you keep all your content under your domain name. For instance, if you are publishing content via WordPress, host it on your domain. You can also embed other types of informative content on your website, which can include videos, infographics or whitepapers.
Create Attention-Inducing Headlines
Your headline goes a long way in attracting readers to your blog. So you have to ensure that you generate the maximum interest in the small space dedicated to the title. You need to make an excellent first impression, and hence, your headline must be compelling. Stick with clear, short, and attractive titles that have the necessary keywords. Pay special attention to the meta descriptions so that they will feature first on the search results.
Useful, relevant, and keyword-rich phrases should be sprinkled evenly across your content. Yes, apart from the title and meta description, keywords should be used in the subheads and the entire body of the post as well. Only then, Google will easily recognize your article and will push it up to appear first on the search results. But be careful of keyword stuffing which will make readers confused, and search engines might also impose a quality penalty. Your blogs should have a seamless flow and a natural touch. You can also tag the relevant keywords in your posts.
Have a Good Structure
You should make sure that your content is structured correctly. Unorganized, inefficient formats make your write-ups messy. One of the best methods is to break down your content into multiple small paragraphs — to enhance readability. Back-end organization is another important factor considered by search engines. Headline tags, like H1, H2, H3, etc. are vital to creating a well-structured article.
People love visuals. So make your posts stand out from the rest by incorporating relevant images. You can include keywords by tagging your images as well. If you have a Pinterest account, pictures will play an additional role in generating more traffic.
Use Social Media
After you finish writing any blog or article, maximize its reach by posting the write-up on social media. Accompany the content with a good, short description and a Call to Action (CTA) button. Enable the share options on your blog posts. Twitter Cards and Open Graph for Facebook are viable options to increase click-through rates.
Use Internal Links
Link building is vital for SEO. You can insert internal links in your article so that they take readers to another related material on your website. Adding an embed code enables content sharing and draws users to your page.
SEO and content writing always go side by side. To create a comprehensive SEO strategy, you can hire the services of a premium content writing services or SEO content writing services company.