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Effective B2B Marketing Strategies Targeting Millennials

Effective B2B Marketing Strategies Targeting Millennials

Many B2B companies are facing a common challenge: losing millennial clients to competitors. The millennial generation, born between 1981 and 1996, is increasingly assuming decision-making roles in organisations, making it crucial for B2B companies to engage with this demographic. Recognising...
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Understanding the Essentials of Google Analytics

Understanding the Essentials of Google Analytics

Website analytics collects, analyses, and interprets website traffic and user behaviour data. Every click, page view, and interaction with a website can reveal insights that drive informed decision-making. Google Analytics is a web analytics service provided by Google that offers...
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Guide to online advertisement in Singapore

Guide to online advertisement in Singapore

Singapore's digital marketing environment is robust, driven by its high internet connectivity and tech-savvy populace. The city-state stands out for its embrace of digital channels, making it a market for online advertising. The key characteristics of this market include a...
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Tips for Improving Conversion Rates on Your E-Commerce Site

Tips for Improving Conversion Rates on Your E-Commerce Site

Conversion rate is one of the most important metrics to evaluate the efficacy of specific e-commerce actions, like banner and ad clicks, sign-ups, and coupon usage. This rate, a gauge of how many visitors to the site complete a desired...
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Features That Affect the Cost of Website Hosting in Singapore

Features That Affect the Cost of Website Hosting in Singapore

Website hosting is a service that allows individuals and organisations to post a website or web page onto the Internet. A web host, or hosting service provider, is a business that provides the technologies and services needed for the website...
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What is Web Hosting

What is Web Hosting

Web hosting is an online service that allows individuals and organisations to make their websites accessible online. Space is allocated on a web server for a website to store its files, and when a business purchases a hosting plan, it...
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Best Website Analytics Tools in Singapore

Best Website Analytics Tools in Singapore

The role of website analytics in digital marketing is to derive actionable insights that fuel strategic decisions. Data analysis systems and software can help marketers make decisions and improve business-related outcomes. Tracking and evaluating user interactions with a website provides...
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