guide to website marketing
Published On: July 1, 2022 Revised On: April 19, 2023

Guide to Website Marketing

A website is an essential marketing tool for a business to help with increasing brand awareness and generate leads. It is a digital showcase for a company’s product and service and the organisation’s credibility to its visitors. Website marketing can help to attract visitors globally around the world who could, in turn, be interested in the company’s products or services. In addition to brand awareness, an ideal website should be ranked on Google’s SERP for its targeted keywords.  

A good responsive website can be established with the right tools despite the many factors.  Let’s start with some top Content Management System (CMS) software that can help when planning to build a responsive website.  


wordpress themes

WordPress is a popular option because it is free, open-source, and has many features. Initially designed as a blogging platform, it has since evolved to be ideal for e-commerce and small businesses, and it continues to excel at content publication. 

Updated & Accurate Information on Products

It is vital to ensure that the website presents users with all updated and relevant information regarding the business and products. To capture visitors’ attention, try adding visual elements to the website. 

Fast & Optimally Designed for Different Browsers/Devices

Test out the website in different browsers as it may appear differently. The same should apply to other devices such as phones and tablets to offer different users a good experience while navigating the website 

2. SEO

A well-defined SEO strategy can help improve the ranking of a website in search engine results when users search for related keywords. Appearing on the search engines will increase traffic and help generate leads for a business.  

3. Blogging

Blogging should not be just churning out an article’s content and publishing it. Do take the time to research what topics users are looking out for to both learn and read. 

Guide to Website Marketing

Google Analytics is a tool that allows website owners to check which pages the website is most commonly visited, and It is a great way to determine how the website is performing. To find out more about the latest trending keywords by location and time frame, Google Trends is a free tool that shows popular search terms.   

Blogs should not be separate from the rest of your website. Within each blog, do internal linking to other pages on your website, such as your products or Contact Us section and trustworthy websites to increase credibility. For an effective SEO and content ranking, it’s essential to leverage internal and external links