SEO Content
Published On: March 8, 2023 Revised On: December 19, 2023

How to Write Good SEO content?

SEO, short for Search Engine Optimization, is optimising websites’ content, structure, and other elements to improve visibility on search engines like Google, Bing, and Yahoo. The primary goal of SEO is to increase organic (non-paid) traffic by ensuring websites rank higher in search engine results pages (SERPs) for relevant queries.

With over 90% of online experiences beginning with a search engine query, the visibility of websites is directly tied to their success. Higher rankings lead to increased organic traffic, which, in turn, can translate into more conversions, sales, and brand recognition. In this article, we’ll explore practical strategies to craft effective SEO content, ensuring that a website engages the audience and climbs the ranks in search engine results.

Understand The Audience

Understanding the target audience is fundamental in crafting an effective SEO content strategy. It’s essential to delve into the audience’s preferences and search behaviours to create content that resonates with them. Understand what people are searching for to create relevant content with value.

Who is your target audience? What are their needs and interests? What type of language or tone will they identify with? Who would benefit from reading/using content/product? After understanding the audience, create content that relates to them. Consider these factors when determining the target audience: age, gender, location, education level, language, interests, and past experiences.

  • Behavioural Analysis and Trends: Utilize tools like Google Analytics to gain insights into user behaviours, preferences, and engagement patterns with content. Monitor social media trends and forums where the audience congregates to understand their interests and discussions.
  • Competitor Benchmarking: Conduct a thorough analysis of competitors’ content strategies. Identify what resonates with the shared audience and what gaps can be filled. Look at their engagement metrics to understand what works and doesn’t in a particular niche.
  • Tailored Content Development: Create content that addresses the audience’s needs, questions, and interests. Experiment with different content formats (like videos, infographics, and blogs) to see what the audience prefers.
  • Dynamic Relationship Building: Engage with the audience through comments, social media, or forums to foster community and gain direct feedback. Implement audience feedback into the content strategy, showing that their input is valued and responsive to their needs.
  • Continual Learning and Adaptation: Regularly update audience profiles as trends shift and new data emerge. Stay agile in content strategy to quickly adapt to changing audience preferences or market conditions.

Research Keywords

Keyword research is vital for good SEO content as it is the process of discovering words and phrases related to the writing subject that are popular and relevant. Knowing the right keywords ensures that the content is visible to those readers looking for info on the topics that are written about. Let’s dive deeper into utilising keywords for SEO content.

Identify Target Keywords

Identifying target keywords for SEO content is essential. Research and analysis are needed to select the most relevant words and phrases. Both short and long-tail keywords should be looked at. Short-tail keywords are more commonly searched but are usually too general. For example, use the keywords “online marketing” or “digital marketing agency”  for blog post content about digital marketing.

Long-tail key phrases are better for driving targeted traffic. e.g. “B2B Marketing Strategies to Increase Growth?” or “Guide for Off-Page SEO“. These have less competition and more specific results. Check what competing pages use online tools like Google AdWords Keyword Planner. Look for fresh angles that reflect regional or industry trends. Create content around low competition and high search volume terms. Position yourself as an authoritative voice on the topic!

Analyse Search Volume And Competition

Before starting to write, research online competitors and search volume for the topics to write about. Knowing what the target audience searches for is essential to find good keywords. Understand and meet their requirements with helpful content.

To analyse search volume, do keyword research. Identify one or more main keywords related to a topic, then look at top-ranking websites for that keyword. Check website design, title tags and meta descriptions. Use tools like Google Trends or AdWords’ keyword planner to help. After narrowing down the keywords based on competition and search volume, the next step would be to start writing the content.

Use website analytics tools to help with the research and look into long-tail keywords. These are typically three or more word phrases (e.g. ‘types of plugins’) less competitive than single words. Ensure the topics generated are relevant to the target audience and consider any trends within the industry or questions they may have that will get attention from users and search engines.

Write SEO-Friendly Content

Writing SEO-friendly content helps websites rank higher on search engine results and offers value to readers. To pen great SEO content, it’s vital to comprehend how search engines work and use the strategies to optimise content. In this section, we’ll examine the principles and the steps to write good SEO-friendly content.

Use Keywords In Titles and Headings

Using target keywords in titles and headings can improve article SEO. These keywords are words and phrases to rank for on SERP. Consider relevant terms, phrases and topics that reflect the content. Always research related keywords and prepare a list before writing an article.

Incorporating target keywords into titles and headings helps search engine spiders. This boosts visibility and relevance when Google indexes the page. Titles and headings should give readers cues about the content. Be careful with keyword placement and look at keyword density and balance. Too many of one keyword reduces relevancy. Avoid stuffing keywords. Always consider the user experience and keep sentences clear for readers.

Use Keywords In The First Paragraph

In the creation of SEO-friendly content, strategically placing target keywords is key. These keywords should ideally appear in the opening paragraph, enhancing the content’s visibility on search engines like Google and Bing. When users search for terms related to these keywords, the content is more likely to rank higher.

However, it’s crucial to integrate these keywords seamlessly, maintaining the natural flow of the content. Overuse can lead to a spammy appearance, detracting from the reader’s experience. Employing variations of the primary keyword and relevant synonyms throughout the text can enrich the content while keeping it SEO-optimized.

Link building is another vital element. Including links to reputable external websites and interlinking with other relevant pages on the same site can provide additional context and potentially enhance the content’s search engine ranking.

Incorporating the targeted keyword for each section of the content, particularly near headings and subheadings, can significantly aid in SEO. Additionally, crafting meta descriptions that include these keywords can be beneficial. These descriptions serve as a brief overview of the content in search results, potentially increasing clickthrough rates and improving search engine rankings.

Use Keywords Throughout The Content

A nuanced approach to keyword targeting is essential to optimise content for search engines effectively. The strategic inclusion of target keywords in content enhances its discoverability, aiding search engines in efficiently indexing the website. This practice is crucial for elevating the website’s position in search engine results pages (SERPs) for relevant keywords.

The process begins with thorough research to identify keywords specific to the business’s niche or industry. Focusing on long-tailed keywords – phrases comprising two or more words – is recommended for heightened efficacy. These should be contextually integrated into each article or page, allowing readers to locate the information they seek easily.

Crucially, keywords must be used in a manner that feels natural within the content. Overusing keywords, a practice known as keyword stuffing, can negatively impact search rankings and detract from the reader’s comprehension. Employing synonyms and varying word choices helps maintain a natural flow.

Aiming for a word count between 600 and 1000 words can be effective, but it’s important to maintain content quality for length. Additionally, maintaining a high readability score and ensuring correct grammar are vital. These factors improve user experience and contribute positively to SEO performance. By adhering to these principles, content that satisfies both search engine criteria and the target audience’s needs can be crafted.

Optimise Content

Writing SEO-friendly content is critical for better organic search engine rankings. Using the right keywords, internal and external links, headings, and subheadings is recommended. Here are some ways to optimise content for SEO:

Optimise Meta Tags

Meta tags, essential HTML elements, provide crucial information about a webpage’s content. They play a significant role in helping search engines comprehend the subject matter of a page, which in turn influences how the content is indexed and displayed in search engine results. Effective optimisation of meta tags is a crucial aspect of SEO writing, enhancing a website’s visibility. To optimise meta tags effectively, consider these strategies:

  1. Relevant Keyword Inclusion: Carefully select keywords relevant to the webpage’s content. Avoid overloading with unrelated keywords, as this can diminish the website’s credibility and negatively affect its appearance in search engine results pages (SERPs).
  2. Unique Phrase Utilization: Craft meta tags with distinct phrases unique to each page on the site. Avoid generic terms such as “best,” “top,” or “greatest.” Such words can obscure the content’s clarity in search engines’ eyes.
  3. High-Ranking Term Selection: Employ keyword research tools like Google AdWords or Yoast SEO Plugins to identify phrases with higher search rankings. Prioritise these high-ranking terms in your meta tags to boost the page’s visibility.
  4. Effective Title Tag Design: Ensure that the title tag is concise and provides a clear overview of the page’s content at a glance. Limit one target phrase per title tag to enhance the likelihood of ranking better for that specific term.
  5. Regular Metadata Updates: Consistently review and update the metadata to reflect new trends, search habits changes, or industry standard shifts. Regular updates ensure that the meta tags remain relevant and effective in optimising the page for search engines.

Optimise Image Alt Tags

Images enrich web pages by providing visual context, aiding reader comprehension and engagement with the written content. However, for SEO purposes, optimising images goes beyond mere aesthetics. Utilising “alt” tags effectively is crucial to SEO content writing.

Alt tags, short for alternative text tags, are snippets of code attached to an image’s HTML. They serve a vital function in enabling search engines to “interpret” the image, understanding its relevance and context. Here are refined strategies for optimising alt tags:

  1. Descriptive and Relevant Alt Tags: Craft alt tags that accurately describe the image’s content. For instance, if an article focuses on holiday baking and features an image of a baking dish with ingredients, the alt tag might be: “Ingredients arranged in a baking dish for a holiday recipe.” Ensure the description is concise yet descriptive, clearly understanding the image.
  2. Keyword Integration: Include relevant keywords or phrases in the alt tag, but ensure they align naturally with the image’s content. For example, keywords related to baking or holiday recipes can be incorporated into the holiday baking scenario. Avoid overstuffing alt tags with keywords or using irrelevant, spammy phrases like “great recipe best dish cool ideas,” as this can detract from SEO effectiveness.
  3. Simplicity and Clarity: Keep alt tags simple and to the point, avoiding overly complex or vague descriptions. The primary goal is to convey the essence of the image succinctly and clearly.
  4. Enhancing Search Engine Interpretation: Since search engines are more adept at interpreting text than images, well-crafted alt tags can significantly boost a page’s visibility in SERPs. Alt tags provide context to images, making them more searchable and relevant.

Optimise Internal Links

Internal linking is a pivotal aspect of SEO strategy, enhancing user experience and search engine understanding of a website’s content and structure. These links, which navigate within the same domain or subdomain, are integral in establishing a coherent and navigable website architecture. Here’s an improved approach to optimising internal links:

  1. Strategic Link Placement: Monitor and prioritise the most significant pages on the site for internal linking. This helps distribute page authority and enhance the visibility of key pages. Exercise discretion in the number of internal links added; over-linking can overwhelm users and dilute the value of each link.
  2. Diverse Link Locations: Incorporate internal links in content such as blog posts, product pages, category descriptions, and footers. This diversification aids in providing multiple pathways for users to explore relevant content. Ensure that these links add value and context, enhancing the navigational experience for users.
  3. Descriptive Anchor Texts: Use anchor texts that are descriptive and relevant, giving readers a clear indication of what to expect when they follow a link. Avoid vague or generic anchor texts, as specific and informative texts contribute to better user engagement and SEO.
  4. Error Page Management: Regularly check for and eliminate any links leading to 404 error pages. These broken links can negatively impact user experience and SEO. Implementing redirects for outdated links or updating them to current pages can help maintain a smooth user journey.
  5. Static URL Utilization: Use static URLs for internal links to remain consistent and up-to-date. Dynamic URLs can change frequently, leading to broken links or outdated pathways. Static URLs are more accessible to track and manage and are more stable for long-term SEO effectiveness.

Promote Content

Content promotion is vital for high SEO exposure and optimising how users will like to interact with the written content. Monitor how people engage with it on social media and other channels. Craft content that’s engaging and valuable to the target audience. Here are some tips to get the most out of content promotion:

Leverage Social Media

Social media marketing is a great way to promote content as it reaches a wide variety of online people. More than posting links on social media is required. Creating content that fits each platform is essential. For example, Twitter and Facebook require shorter posts with visuals. LinkedIn needs a professional tone and longer posts with more details.

Hashtags give more exposure to posts. Spacing between sentences or bolding words can be shared on Twitter, Instagram, and Pinterest. Reach out to influencers for their input on promoting content to gain more exposure and increase engagement.

Reach Out To Influencers

Influencer outreach is a great way to get content online fast. Identify potential partners by researching competitors in the niche with strong followings on social media or popular blogs. Explain why the content is beneficial and document any sharing agreements.

Having positive relationships with influencers can significantly impact content marketing. Show commitment to quality content and respected names that can drive targeted visitors to the website and improve visibility and performance over time.

Promote Content On Forums

Forums can be great for local SEO content promotion. Connecting with other users through posts and comments is an excellent way to increase online visibility. Being active, creative, and informative is essential when participating in forums. Here are some tips:

  • Pick the correct forum. Look into different platforms and choose ones that fit the topic or purpose.
  • Produce helpful content. Give valuable answers to questions, share exciting stories, and give value-added tips and insights about the subject. Do not self-promote or sell products on forums.
  • Interact with others. Join existing conversations and make new threads about topics of interest and objectives. Give meaningful input that helps people understand the brand and increases engagement with topics related to the brand.
  • Be consistent. Having a regular presence on forums is vital for long-term success, so post or comment often. This will help with trust and authority. Take breaks every once in a while to avoid feeling overwhelmed!

Frequently Asked Questions

Q: What is SEO content writing?

A: SEO content writing is writing content optimised to appear in organic (non-paid) search engine results. The goal is to write content that matches the user’s search query and provides them with an answer to their problem.

Q: How do you write good SEO content?

A: To write good SEO content, start by researching the topic and understanding user intent. Once you have a good idea of what the target audience is looking for, create valuable, relevant, and optimised content for search engines. Ensure you include relevant keywords and phrases, use internal links, and keep the content engaging and informative.

Q: What should be the length of SEO content?

A: Generally, SEO content should be between 500 and 1000 words. However, the length of the content should be determined based on the topic and the user intent. You are not required to write more if you can provide a comprehensive answer to the user’s query in less than 500 words.