SEO Content
Published On: March 8, 2023 Revised On: April 19, 2023

How to Write Good SEO content?

Understand Your Audience

Understanding the target audience is crucial for developing an SEO content strategy. Understand what people are searching for to create relevant content with value.

Who is your target audience? What are their needs and interests? What type of language or tone will they identify with? Who would benefit from reading/using content/product?

Once knowing the audience, write content that relates to them!

Identify Your Target Audience

Identifying the target audience is critical for writing SEO content. Know who they are and what they want, and create content just for them. Consider the following factors when determining the target audience: age, gender, location, education level, language, interests, and past experiences.

Research competition, analyse data using Google Analytics, and learn more about the target group’s behaviours and preferences. Knowing the audience helps create content that readers find valuable and relevant. Build a relationship with them!

Understand Their Needs And Wants

Writing good SEO content means understanding the readers. Get to know who they are and what they need and create tailored informative content.

To make content relevant, consider the target audience’s knowledge level. Research for topics and pay attention to industry trends to get an idea of what people search for and their related questions.

A better understanding of the target audience and their search habits will make it easier to decide what to write to offer valuable, relevant information. Appealing headlines and copy that stands out from the competition can lead to more clicks and conversions. Good website design and development are also essential to offer visitors a good user experience.

Research Keywords

Keyword research is vital for good SEO content as it is the process of discovering words and phrases related to the writing subject that are popular and relevant. Knowing the right keywords ensures that the content is visible to those readers looking for info on the topics that are written about.

Let’s dive deeper into utilising keywords for SEO content.

Identify Target Keywords

Identifying target keywords for SEO content is essential. Research and analysis are needed to select the most relevant words and phrases. Both short and long-tail keywords should be looked at. Short-tail keywords are more commonly searched but are usually too general. For example, “online marketing” or “digital marketing”  keywords for a blog post content about digital marketing.

Long-tail key phrases are better for driving targeted traffic. e.g. “B2B Marketing Strategies to Increase Growth?” or “Guide for Off-Page SEO“. These have less competition and more specific results. Check what competing pages use online tools like Google AdWords Keyword Planner. Look for fresh angles that reflect regional or industry trends. Create content around low competition and high search volume terms. Position yourself as an authoritative voice on the topic!

Analyse Search Volume And Competition

Before starting to write, research online competitors and search volume for the topics to write about. Knowing what the target audience searches for is essential to find good keywords. Understand and meet their requirements with helpful content.

To analyse search volume, do keyword research. Identify one or more main keywords related to a topic, then look at top-ranking websites for that keyword. Check website design, title tags and meta descriptions. Use tools like Google Trends or Adwords keyword planner to help. After narrowing down the keywords based on competition and search volume, the next step would be to start writing the content.

Use website analytics tools to help with the research and look into long-tail keywords. These are typically three or more word phrases (e.g. ‘types of plugins’) less competitive than single words. Ensure the topics generated are relevant to the target audience and consider any trends within the industry or questions they may have that will get attention from users and search engines.

Write SEO-Friendly Content

Writing SEO-friendly content is essential for any content marketing plan. It helps websites rank higher on search engine results and offers value to readers. To pen great SEO content, it’s vital to comprehend how search engines work and use the strategies to optimise content.

In this piece, we’ll examine the principles and the steps to write good SEO-friendly content.

Use Target Keywords In Titles & Headings

Using target keywords in titles and headings can improve article SEO. These keywords are words and phrases to rank for on SERP. Consider relevant terms, phrases and topics that reflect the content. Always research related keywords and prepare a list before writing an article.

Incorporating target keywords into titles and headings helps search engine spiders. This boosts visibility and relevance when Google indexes the page. Titles and headings should give readers cues about the content.

Be careful with keyword placement and look at keyword density and balance. Too many of one keyword reduces relevancy. Avoid stuffing keywords. Always consider the user experience and keep sentences clear for readers.

Use Target Keywords In The First Paragraph

When crafting SEO-friendly text, target keywords should be included in the first paragraph. This helps search engines, like Google and Bing, rank it higher when users search for phrases and queries related to those keywords. Additionally, these keywords can make people more interested in the topic and motivate them to read on.

Ensure the keywords fit in naturally and do not make the content spammy. Variations of the primary keyword should be used throughout the text, and synonyms should be inserted where applicable. Link building to other websites and pages on the same site can add context and improve the content’s ranking.

Near each heading and subheading, the targeted keyword should be inserted. Metal descriptions with keywords should be included to draw more attention, increase clickthrough rates, and help improve search engine rankings.

Use Target Keywords Throughout The Content

Crafting SEO-friendly content requires knowing how to target the right keywords correctly. Including target keywords in content is vital, so search engines can easily find and index the website. This will help a website rank higher in SERPs for these relevant keywords.

Researching keywords specific to a business niche or industry is essential for maximum efficiency. Target long-tailed keywords – a phrase of two or more words – associated with each article or page. Place these query-based words throughout the content so readers can find them quickly.

Using the keyword naturally in the content is vital. Keyword stuffing harms rankings and makes it hard for readers to understand. Make sure to use synonyms and vary the words. The word count should be 600-1000 words. Lastly, pay attention to readability score and content grammar.

Optimise Content

Writing SEO-friendly content is critical for better organic search engine rankings. Using the right keywords, internal and external links, headings, and subheadings would be best.

Here are some ways to optimise content for SEO:

Optimise Meta Tags

Meta tags are HTML tags that give data about a webpage. They help search engines understand what a page is about so that the content can be accurately listed in their results. Optimising meta tags well is vital to SEO writing and can boost visibility.

Here are some tips below:

  1. Include only relevant keywords. Please don’t put too many unrelated terms, as it can reduce a website’s credibility and chances of showing up in SERP.
  2. Use distinct phrases. Rewrite the words so they are unique across different pages on the site. Don’t use generic words like “best,” “top,” or “greatest” – they fog up search engine understanding.
  3. Pick high-ranking terms. Use keyword research tools like Google AdWords or Yoast SEO Plugins to find phrases with higher rankings and prioritise them.
  4. Design an effective title tag. It should be concise, provide information at a glance, and put only one target phrase per title tag to rank better.
  5. Update metadata constantly. Review the content regularly and make necessary changes based on new trends or industry standards.

Optimise Image Alt Tags

Images are great for web pages. They add context and help readers visualise and understand better the written content. However, when it comes to SEO, visuals can be tricky and optimising image “alt” tags are essential for SEO content writing.

Alt tags are lines of code added to the HTML of an image, and they let search engines “see” the image and understand its content. The alt tag must include a keyword or phrase related to the article. If the article is about holiday baking, and there is an image of a baking dish with ingredients, the alt tag should be: “Ingredients Sprinkled on Baking Dish”. Do not use spammy words like “great recipe best dish cool ideas”.

Text is more manageable for search engines to interpret than images. That is why good alt tags with keywords are essential for improving the chances of appearing on SERPs. Optimise images together with SEO content writing by applying alt attribute descriptions.

Optimise Internal Links

Internal links are essential for SEO. They improve the user experience and help search engine crawlers understand the content and topic of the webpage.

These links are inside the same domain/subdomain. For example, Content Writing Tips For SEO Blog Post. This link takes visitors from page 1 to https://arcc.asia/digital-marketing-blog/content-writing-tips-for-seo-blog-posts/.

Here are some tips to optimise internal links:

  • Keep tabs on the most significant pages when adding internal links.
  • Be selective, don’t over-link.
  • Add internal links in blog posts, product pages, category descriptions, footers, and other places on the site.
  • Descriptive anchor texts will tell readers why they should follow.
  • Get rid of 404 error pages.
  • Make sure URLs have static URLs, so they stay up to date.

Promote Content

Content promotion is vital for high SEO exposure and optimising how users will like to interact with the written content. Monitor how people engage with it on social media and other channels. Craft content that’s engaging and valuable to the target audience.

Here are some tips to get the most out of content promotion:

Leverage Social Media

Social media marketing is a great way to promote content as it reaches a wide variety of online people. More than posting links on social media is required. Creating content that fits each platform is essential. For example, Twitter and Facebook require shorter posts with visuals. LinkedIn needs a professional tone and longer posts with more details.

Hashtags give more exposure to posts. Spacing between sentences or bolding words can be shared on Twitter, Instagram, and Pinterest. Reach out to influencers for their input on promoting content to gain more exposure and increase engagement.

Reach Out To Influencers

Influencer outreach is a great way to get content online fast. Identify potential partners by researching competitors in the niche with strong followings on social media or popular blogs. Explain why the content is beneficial and document any sharing agreements.

Having positive relationships with influencers can significantly impact content marketing. Show commitment to quality content and respected names that can drive targeted visitors to the website and improve visibility and performance over time.

Promote Content On Forums

Forums can be great for local SEO content promotion. Connecting with other users through posts and comments is an excellent way to increase online visibility. Being active, creative, and informative is essential when participating in forums. Here are some tips:

  • Pick the correct forum. Look into different platforms and choose ones that fit the topic or purpose.
  • Produce helpful content. Give valuable answers to questions, share exciting stories, and give value-added tips and insights about the subject. Do not self-promote or sell products on forums.
  • Interact with others. Join existing conversations and make new threads about topics of interest and objectives. Give meaningful input that helps people understand the brand and increases engagement with topics related to the brand.
  • Be consistent. Having a regular presence on forums is vital for long-term success, so post or comment often. This will help with trust and authority. Take breaks every once in a while to avoid feeling overwhelmed!

Frequently Asked Questions

Q: What is SEO content writing?

A: SEO content writing is writing content optimised to appear in organic (non-paid) search engine results. The goal is to write content that matches the user’s search query and provides them with an answer to their problem.

Q: How to write good SEO content?

A: To write good SEO content, start by researching the topic and understanding user intent. Once you have a good idea of what the target audience is looking for, create valuable, relevant, and optimised content for search engines. Ensure to include relevant keywords and phrases, use internal links, and keep the content engaging and informative.

Q: What should be the length of SEO content?

A: Generally, SEO content should be between 500 and 1000 words. However, the length of the content should be determined based on the topic and the user intent. It is not required to write more if you can provide a comprehensive answer to the user’s query in less than 500 words.