Types of Social Media Marketing
Social media marketing, as the name suggests, comprises campaigns that target customers on media platforms. Social media marketing for businesses is a useful tool since it can lead to massive lead conversions with a lower cost of acquisition. But of course, it has to implement it correctly.
We have various modes of marketing, but most of them need time to generate ROI. For instance, content marketing will give you results, but only after you have made an impact with your words. Moreover, it takes time to generate backlinks and build SEO traction. Again, influencer marketing can yield excellent results, and AdWords will require specific skills to understand its modus operandi fully. However, social media advertising can start generating sales from the day your website goes live.
Yes, social media targeting holds immense potential. But before you start designing the perfect social media marketing strategy, you need to understand the various channels of online platforms. Each channel has its distinctive characteristics, and you need to choose the one (s) that will work best for you.
Facebook, with over two billion monthly users, is the most prominent social media marketing platform. Almost more than 25% of the world’s population is active on Facebook. If you can utilize the vast scope offered by this channel, you can reap the maximum benefits from your efforts. If you are in the e-commerce industry, you should consider Facebook for lead generation. Just place an ad on Facebook and connect it to a high-converting landing page.
Moreover, Facebook enables you to target customers based on their profession, interests, location, past activities, and other criteria. Again, when you place ads on the platform, ensure that you do not show the same ads to all your customers. Targeted ads, according to your audience’s interests, will generate more lead conversions.
The next most popular social media marketing platform is Instagram. With more than 500 million monthly active users, this image-posting medium has an extremely high engagement rate. You can use the unique concept of Instagram to appeal to users through stunning visual media. Moreover, you should note its user base – Instagram caters to the younger generation and is skewed more toward women. If your business wants to target this segment of the audience, then Instagram is the best bet.
Twitter is known for being able to connect influencers with regular audiences. You can easily communicate with your favourite stars through this social media platform. With over 300 million active monthly users, it is the perfect channel for organic engagement. You do not even have to pay to reach your customer base. Several e-commerce brands use Twitter to promote their names and to advertise specific products for direct conversions. If you use Twitter, you need to make your posts within 100 characters, but you can accompany it with rich visual media.
Pinterest is also a visual social media platform, and it has an active female user base, which comprises almost 80 % of its 200 million monthly users. It boasts a high engagement rate and posted images focus on customized products. If your enterprise deals in creative offerings, especially for women, Pinterest is a good option. It has a highly targeted search engine, and brands can use targeted ads to promote their products.
LinkedIn is another excellent platform if your business is from the B2B segment and is targeting people, who mainly fall in the millennial bracket. This social media channel houses users with the highest average disposable income. Recruiters, top education facilities, and high-end B2B products and services are the best types of enterprises that benefit the maximum after using LinkedIn.
Social media advertising is one of the most effective marketing strategies. And if you wish to generate consistent, scalable, and quality leads by using this medium, you can also hire a reputed social media marketing company, who will do all the work for you.