What is Pay Per Click Advertising? Here’s Everything You Need to Know
Pay per click advertising, aka PPC marketing, uses a kind of internet marketing model where advertisers pay a fee for each time someone clicks on their ads. It is a way to pay and attract visitors to your site rather than depending on organic search. One of the most common forms of PPC marketing is search engine advertising. What happens here is, advertisers place bids to put their ad on a search engine sponsored links – whenever users search for keywords related to the business’s products or services.
Each time someone clicks on the link, you get a visitor on your site, and you need to pay a small amount as the required fee. If PPC marketing is giving you the desired results, the investment is worth it. With the right keywords, this will attract online traffic quickly to your website and in return sales for your company, paying the fee is a trivial matter.
How to Build the Perfect PPC Campaign?
An effective PPC campaign includes a lot of effort. You need research for the exact keywords, organize the keywords into structured campaigns, create ad groups, and design a PPC landing page, which can be optimized to convert leads. You can also hire a good pay per click advertising agency to create relevant, intelligent, and targeted pay-per-click campaigns. Again, you should note that if your ads lead to more satisfaction among users, Google will charge you less per click. As a result, you will generate more profits in your business.
So What Are Google Ads?
Google Ads is the most sought-after PPC advertising system, globally. The platform allows businesses to place ads that appear on Google search results. Google Ads use a pay-per-click model where advertisers bid for ads and then pay per click whenever someone clicks on the advertisement. Whenever a user searches for a keyword, Google checks its pool of Ads advertisers and select winners who fit the best criteria. These criteria includes the quality and relevance of the keywords and ad campaigns.
The probability of any advertiser featuring on the search results depends on the brand’s Ad Rank — which is calculated by multiplying CPC Bid and Quality Score. In short, it is a kind of auction where the best offers win.
How Does AdWords Function?
PPC marketing via Google Ads is exceptionally vital because Google, the most popular search engine, gets enormous amounts of traffic daily. Hence, if you secure an ad in Google, you can be sure of more impressions, traffic and clicks to your ads.
To be successful in your campaign, you should be able to create the relevant PPC keyword lists, tight keyword groups, and correct, attractive ad texts. Your landing page should not only be optimized, but it should have authoritative, relevant content — which direct call-to-action buttons. You should ensure a high-Quality Score, which again depends on your keywords, landing pages, and PPC campaigns.