Ultimate Guide to Instagram Reels
Published On: January 20, 2022 Revised On: March 20, 2023

Ultimate Guide to Instagram Reels

What are Instagram Reels? 

Instagram Reels is an engaging way to create video content. This video feature is available in 51 countries, including Singapore. Like TikTok, Instagram Reels allows users to record and edit 15 to 60-second video clips before adding music and sharing them to their Stories, Explore Feed, and the Reels tab on their profile. Instead of only seeing Reels from accounts you follow as you scroll, the Reels tab displays Reels from popular and trending Instagram accounts, similar to TikTok’s For You page. In addition to the new Reels tab, Reels can be found on the Explore page. 

Instagram Reels allows users to film video clips on the spot or upload a pre-edited video from your camera roll. Furthermore, Instagram reels enable users to share a video with a long take or a mix of quick takes. Once users are satisfied with the clips, they can use Instagram’s draw and text tools and a variety of Instagram stickers. The privacy settings on user profiles determine who can see their reels. For instance, if the user’s profile is public, the reels will appear alongside the Reel tab on the Explore tab. 

Businesses can use Instagram Reels to reach out to customers by using videos to explain their product or service. In addition, public reels can provide businesses with increased visibility and the opportunity to gain potential customers if they can jump on board with the latest trends. 

How to Use Instagram Reels? 

  • You can tap on the camera icon in the top right corner to access reels via the Reels tab. 
  • Instagram Reels can be accessed from the Instagram home screen. Open the app on your phone, tap on the plus sign ‘+’ i the top right corner, then scroll down to the Reels tab. 
  • To make reels with the Instagram camera, open the camera and look for the reels icon, located between the normal and create modes, or near ‘Story’ in the bottom menu. 

There are two options for making reels on Instagram. To make reels, sign in to Instagram, open the Instagram camera, and select Reels. 

  1. Press and hold the record button. You can then record footage for your video. 
  2. There is an option to upload pre-recorded videos from your camera roll. You can record a series of video clips, one at a time or all at once.

How to Promote Instagram Reels? 

When promoting an Instagram Reel, the first step is to ensure that the “Also Share To Feed” option is enabled. This will increase the number of people who see your Reel. After you have uploaded your Reel, you can remove the option from your profile grid by clicking “Remove from Profile Grid” and still have your post boosted. Your Reel will still appear in the “Reels” section of your Instagram profile, but it will no longer clog up your feed. 

Second, it is always good to strive to produce high-quality content. As Instagram Reels are short videos, they should be entertaining and unique to capture viewers’ attention. You can do this by using popular audio, flashy texts, or stickers. 

Benefits of Instagram Reels 

The following are some benefits of Instagram Reels 

  • Simple to Create Instagram Reel 

Creating videos usually takes a significant amount of time, effort, and money. On the other hand, Instagram Reels are simple to create because they are short videos and can be created directly from the app. 

  • Instagram Reels are Permanent  

Instagram already had a place to make short videos, which was called Instagram Story. The only drawback is that stories expire after 24 hours unless saved as highlights. The fact that Instagram Reels are permanent content is a significant advantage. 

  • Instagram Reels are featured in their own section on the Hashtag page 

Instagram promotes its new features heavily among its users. Instagram Reels are featured in their own section on the hashtag page. By tapping the hashtag at the bottom of the video, it will take you to other posts that contain the same hashtag. By using specific hashtags, it will help you to reach your target audience and allow users to easily find information as well.  


As Reels become an increasingly important part of the Instagram user experience, it is expected to see more in-app video editing tools, algorithm disclosure, and insights. Furthermore, Instagram Reels allows you to tag onto the most recent popular trends, increasing visibility, awareness, and giving businesses the opportunity to gain new prospects.