Tips on Blog Research
Content marketing and writing blogs are always challenging especially coming up with new ideas. Content marketers may start strong initially, but often it reaches a point where there is an issue with coming up with new blog content.
We will share the following points when conducting blog research to develop new engaging topics that audiences will enjoy. Moreover, having blogs SEO-optimised can build a greater online presence for your website traffic.
1. Creating a Network with Other Bloggers
When writing an article about a specific topic, it can be beneficial to network with other bloggers who write about similar topics. Google is an excellent way to search for the topic you are writing about, but it will take some time to find relevant blogs and bloggers. As such, Google offers some advanced search operators and terms that you can use to filter out information, saving you a lot of time.
It is also good to participate in conversations by leaving comments and linking to posts that interest you on your blog. By linking others’ posts to your blog, it will encourage others to link to you, thus increasing your online visibility. When commenting on other blogs, try to add value by providing relevant information and advice. This can be an excellent way to network with other bloggers in the industry.
2. Using Reliable, Quality, or Original Sources
A well-developed search engine optimisation has allowed users to find the information required with minimal effort. However, there is a need to research a little deeper to find right sources. Bloggers tend to include a link to the statistics or data source. As such, if you intend to use this information, you may want to make sure that it links to the source.
Using quality and trustworthy sources is what gives your content credibility and trust. Here are some suggestions for where you might be able to find such sources:
- Websites of official businesses. A corporate website is an excellent resource if you need to find statistics or other data. Your requirements may also be met by the business’s blog, news, media, or “About Us” pages.
- Pages devoted to the business’s services or products;
- A public business’s investor relations page with many users and income;
- Official social media channels that may include statistics or news;
- Government sources are well-known for providing a wealth of valuable and trustworthy information on a wide range of topics.
- Organisations that conduct research
The internet is an easily accessible space that is constantly filled with lots of information. However, not all online sources take the time to double-check the information they share for clarity, accuracy, and dependability. As such, during research always try to find more sources that can verify the correct information. Two or three references should suffice to ensure the dependability of your search results. It would also be good to see if the source you found is credible and if the author is reputable and reliable as it further proves that the source is credible.
1. Use Alternative Search Engines
Google is the most popular search engine. However, some sites may be excluded from its indexing for various reasons. The only way to find the missing information is to use specialised search engines. There are numerous Google alternatives search engines such as Bing and Yahoo Search. These two search engines can help with content marketing research.
2. Sharing Proper Statistics
Using statistics helps to increase the credibility of the blog content. However, do exercise caution because incorrectly entering analytical data may have the opposite effect. It is simple to misinterpret statistics. For instance, the percentage of female Facebook users does not equal the percentage of female Facebook users. Furthermore, you can use various content formats to present statistics understandably. For example, case studies, statistics roundups, and infographics are effective ways to strengthen your content.
Blogs can be a great way to reach out to the public and engage in meaningful conversations about your field. Moreover, blogging allows you to share your enthusiasm for your subject with people who are not familiar with your subject and possibly inspire the next generation of researchers in the process.