Facebook Leads
Published On: November 7, 2021 Revised On: March 20, 2023

Growing your Business with Facebook Leads

Facebook is among the world’s most popular platforms for social media. Most users use the platform to communicate with friends, watch videos, and share about their lives.

Many users report using Facebook to communicate with their preferred brands, making it an excellent platform for businesses. In fact, according to a recent HubSpot poll, 51% of respondents said they primarily use Facebook for product research. As a result, it is helpful to understand how to use Facebook to achieve your company’s goals and grow your business with Facebook Leads. 

What are Facebook Leads? 

A lead refers to an individual who has expressed an interest in your business’s products or services by providing you with their contact information. An enquiry may express interest in various ways, such as participating in an online survey, completing a form to receive an e-book, or requesting a demo. 

Likes on your Facebook page for a status update, photo, or video do not automatically qualify someone as a Facebook Lead. This type of behavior does not always imply an interest in the business, products, or services. It’s possible they just liked your article because it included food they wanted. 

Best Ways to Use Facebook Leads to Grow Business  

1. Best Ways to Use Facebook as a Leads tools to Grow business 

Engaging and commenting on other users’ Facebook pages are an excellent way to generate leads and increase traffic to your Facebook business page. However, just because you want to drive traffic to your page does not mean you should mention it in every comment you make on other pages.  

2. Show Authority  

A high-resolution business logo and postings showcasing your best work are essential for your Facebook business page. It is recommended to include postings that can link back to use blogs or e-books on your site to assist users who are not quite ready to purchase. 

You can also consider to re-post some of your previous customers’ evaluations from time to time. Many people post their blogs or posts in the news feeds these days. Hence, customers may prefer to look beyond what you have to say about your company and instead see what your customers have to say about it. 

3. Engage with your Audience  

While it is natural to want to expand your audience, you should not lose sight of your current audience. Make sure to publish frequently and with queries that are engaging and relevant to your industry. 

4. Using Facebook Lead Ads  

In recent years, Facebook has introduced lead ads, and posting lead ads directly from your Facebook page is an excellent way to catch users’ attention while browsing Facebook. You can use this lead generation feature to personalize your queries and learn more about your visitors. You can also collect data and information from potential users using lead forms. In addition, when users click on your advertisement, you can offer them something in exchange for their email address, such as a free e-book. 


With the right Facebook marketing strategy to promote your brand or company, you will reach out to more potential customers. Using Facebook to generate leads can significantly increase the number of inbound inquiries and website visitors. As a result, using Facebook as a lead generation tool is an excellent way to expand your business.