Tips for Instagram Marketing

Overview on Instagram

Since its establishment, Instagram has evolved into the ideal photo-sharing platform, with around 1.16 billion monthly users. Daily users spend about 8 minutes on the app, and 500 million people use Stories daily. 

Almost 90% of Instagram users follow at least one company. Not just consumer goods gain from this. More than 36% of B2B decision-makers utilise Instagram when looking for new products or services.

There are also many influencers on the site that have many followers. Hence, any brand can become a powerful brand with the appropriate strategy. Businesses must create suitable content to stay relevant to current followers while attracting new ones. So, how does one make the most out of the millions using this platform to drive sales?  Here are some Instagram tips for attracting ideal customers.

How to Market on Instagram

1. Switch to a business account

Firstly, it is helpful to have an Instagram Business Account before thinking about an Instagram marketing strategy.

A business account gives businesses access to features that cannot be used with a personal account, including:

• Instagram Insights
• Instagram ads 
• Instagram Shopping 
• Primary and secondary messaging inboxes
• Contact information and a call-to-action button on the profile

A creator account has its benefits for influencers and content creators. However, for most marketers, a business account is the most beneficial.

Simply head to settings and click on “Switch to Business Profile” to get started.

2. Create an optimised profile

Most merchants understand the fundamentals of creating an online profile: fill out contact information, provide a keyword-optimised description and select a recognized profile photo, such as a logo. Doing so is a fantastic start. 

However, to make the most of a limited Instagram profile space, businesses can incorporate the following: 

Clickable Hashtags. These may now be added to the profile description by typing # followed by the chosen phrase. For most businesses, focusing on a branded hashtag is a fantastic decision that may help to work with the Instagram algorithm. 

Clickable profile connections. Businesses may use this in a variety of ways. One method is to use a platform like Linkpop to create a “link in bio” page where items may be curated and displayed in the online store with just one link. Businesses may now include clickable connections to other user accounts in the Instagram bio. If a contest is being conducted with another merchant, have a link to them in your bio when mentioning the contest. 

Story Highlights. This tool allows businesses to add “expired” Stories to several primary categories, which will be presented above the Instagram feed on the profile. This gives the profile a more fleshed-out appearance and emphasises significant Instagram material, such as posts, reflecting the brand’s story. 

View Shop button. Suppose Instagram Shopping is enabled on the profile. In that case, a call-to-action button can be added that directs followers to respective in-app stores. 

Here’s an example from Fashion Nova that combines all four of these features into a well-optimised profile. 

3. Get creative with captions

Instagram captions that are creative and unique are useful for attracting clients, but it is not easy to caption images or videos all of the time.

According to a recent study conducted by Socialinsider, captions of up to ten words improve interaction on Instagram for companies, especially when coupled with carousel pictures.

4. Collaboration with Influencers for a Greater Reach

The quickest option to reach out to potential clients on Instagram is to work with influencers who already have a significant following.

Individuals increasingly purchase services or items based on what they see in their feeds from the important people they follow due to their trust in them. Businesses can get their brand in front of those users if they collaborate with a suitable influencer in the industry.

The first step is to locate a few influencers with a relevant audience for their respective products or services.

Here is how Nivea invited Instagram influencer Naomi Neo to advertise their product.The advertisement has thousands of views despite the fact that she only posted it a day ago.

The brand sells skin and body care products. Their Instagram page has over 157k followers.

However, Naomi’s page has over 665k followers that will likely trust her recommendations.

That implies the company has now exposed itself to thousands of prospective consumers (and new followers) via a single post.

Ignoring the short-term profits and direct sales that an influencer campaign might provide, there are even more long-term benefits. If a relationship with each influencer is cultivated, it will create long-term brand recognition among a new audience.