Quick Basic Guide to Create Facebook Ads
Facebook advertising is an effective way to reach out to many target audiences on the world’s largest social network. As of 2021, Facebook has 1.93 billion active users daily.
Facebook ads are all about getting your message in front of the right people at the right time, such as people that are more likely to be interested in the business’s products or services. Hence, before diving in, it is important to understand the various Facebook ad types and targeting options in order to get the best results.
Types of Facebook Ads
1. Advertisements with Images
Advertisements with images are an excellent way to get started with Facebook paid advertising. An advertisement with images can be made in a matter of minutes by boosting an existing post with an image from a Facebook page. Image ads can be simple, but they do not have to be boring. This is an example of a Facebook advertisement from Facebook Blueprint.
2. Video Ads
Video ads can appear in the News Feed and Stories or in-stream ads in longer Facebook videos. Video ads, such as this quick video ad from Airbnb, can show the business’s team or product in action.
3. Carousel ads
A carousel ad displays up to ten images or videos to highlight the business’s product or service. This format can be used to highlight different features of a single product, several products, or even all of the photos together to create a single large panorama image. Each image or video can be linked separately. For instance, each “Learn more” button in the ad below takes the user directly to the sales page for the plant in the accompanying image.
Why Is This Facebook Ad Effective?
It experiments with the carousel format
Less experienced Facebook advertisers tend to simply insert a bunch of product images into a carousel ad and call it a day. That is not the case here, as Whole Foods cleverly positions the slides to connect two images. They have also placed the text on the second slide just out of view, forcing the user to interact with the ad in order to read it.
It demonstrates rather than tells
The appealing images of pumpkin-based dishes hint at the delectable food users can make with Whole Foods ingredients. As such, there is no need to waste space telling customers, “We sell pumpkins at our supermarket, and they taste good,” when photos can easily convey the same message.
It keeps the copy light and fun
The text in the ad is mostly pumpkin-themed wordplay that mocks the pumpkin spice craze. This keeps the focus on the carousel images and demonstrates the brand’s playful and human side.
What marketers can take away from this
Get creative with the layout of carousel ads and give viewers a reason to click on the next slide. If there is a need to highlight images or videos in the carousel, keep the copy to a minimum and use the highest quality shots available.
How to Create Facebook Ads?
With the business’s Facebook page, it is possible to create a Facebook ad campaign directly in the Facebook Ads Manager or Business Manager. However, a business page needs to be created first if the business does not already have one. These are five simple steps in creating a Facebook Advertisement.
1. Determine Goal
Here are some examples of ad objectives to consider:
- Increase the number of messages sent
- The number of visitors to the business’s website
- Promote the business locally
- Promote the business’s website
- Improve postings
2. Include Creativity
Visuals, text, and a call-to-action button are the three main components of an ad. The visuals can be an eye-catching photograph or a must-see video about the business. The text should complement the image and direct customers to take the desired action. The call-to-action button prompts users to take the next step.
3. Define Target Audience
When creating a Facebook ad, consider the types of people who are most likely to be interested in the business, product, or service. Try to figure out what they have in common and use that information to build an audience of people who are similar to them.
4. Set Budget and Time Frame
Determine how much money the business is willing to spend per day and how long the ad should be run for. A daily budget is an amount spent on the ad on a daily basis. For example, if the daily budget is set at $5 for five days, the total would be $25.
5. Determine where you want your advertisement to appear.
When creating an ad from the business’s Facebook Page, the business has the option of having it appear on both Facebook and Instagram. You can also select the ad placement for these two platforms such Facebook group, Instagram Reels, etc.
The advantages of Facebook advertising are numerous and any business is able to create brand awareness and increase traffic. With Facebook advertising, it is possible to increase business growth and it is less expensive than almost every other form of advertising.