How to Create Successful Landing Pages
Published On: June 3, 2022 Revised On: April 12, 2023

How to Create Successful Landing Pages

Landing pages can be an effective digital marketing method to help with lead generation, and It is expected that most people often focus on a website’s homepage instead. After all, when visitors “step” through the door, the home page is often seen as the first room of a virtual storefront.Studies have shown that the typical average conversion rate for a website is between 1% and 3%, implying that it only converts a small percentage of site traffic. Having a customised landing page for a specific target audience will help businesses increase the chances of higher conversion rates.

A landing page (also known as a lead-capture page) is recommended for most websites. It provides a targeted platform for converting a more significant percentage of visitors into leads. The good news is that landing pages have an average conversion rate between 5 – 10%.

What is a landing page?

A landing page is a standalone web page created specifically for a marketing or advertising campaign in digital marketing. It’s where a visitor “lands” after clicking on a link in an email or an ad from Google, Bing, YouTube, Facebook, Instagram, Twitter, or another comparable website.

Unlike web pages, which often have several aims and promote research, landing pages have a single focus or goal, known as a call to action (CTA). Because of this emphasis, landing pages are the ideal option for raising the conversion rates of your marketing campaigns and minimising the cost of generating a lead or transaction.

Here is one of the best landing page examples. It is for Nigella Lawson, the famous chef, and it contains many practical elements of a good landing page design.

How to Create Successful Landing Pages

Why do you need a landing page?

A landing page removes distractions such as navigation, competing links, and other options, allowing you to grab the visitor’s full attention. And total attention implies you may direct your visitor to the desired destination, i.e., your lead form. To summarise, landing pages are created mainly to generate conversions.

Now that we have shared the benefits of a landing page, let’s go over landing page best practices to optimise your pages for conversion.

Landing page best practices

1. Craft a benefit-focused headline

The headline is also an essential factor in attracting interest, attention, and understanding. It is what persuades a visitor to stay and learn more about what you have to offer – or not.

Here is what it should accomplish:

  • The headline should pique the reader’s interest.
  • The headline should inform the reader about the product or service.
  • The headline should be concise. Never exceed 20 words, and preferably no more than 10.
  • It’s also worth mentioning that if your title is accompanied by an image that illustrates the product or service, you won’t need to go into as much depth in the description.

Now that we’ve established the fundamentals of a successful headline, here is an example of an effective landing page for a popular UX design tool.

How to Create Successful Landing Pages

The headline is concise and to the point. This product is designed for teams.

If visitors can connect to or are inspired by InVision’s strong remark, they will be intrigued and want to learn more.