B2B E-Commerce Advantages vs. Disadvantages

B2B E-Commerce Advantages vs. Disadvantages

B2B E-Commerce, also known as Business-To-Business Electronic Commerce, involves the sale of goods or services between businesses via an online sales portal. An online store is often used to increase the efficiency and effectiveness of a company’s sales efforts. 

B2B E-Commerce is one of the most successful online business strategies, generating a sizable revenue pool for businesses. According to Statista, payments related to B2B E-Commerce are expected to reach $1.2 trillion by 2021, and B2B E-Commerce is growing at a 7.4 percent annual rate. 

With the global expansion of E-Commerce, an increasing number of businesses are becoming acquainted with the B2B model to achieve their objectives and, ultimately, increase the profitability of their business. Though B2B E-Commerce has many benefits, it also has some disadvantages.  

B2B E-Commerce Advantages  

1. Efficiency    

Enterprise Resource Planning (ERP) is an application that automates business processes and is commonly used in B2B E-Commerce. An ERP software increases business operations’ efficiency by allowing customers to place orders online and contact customer service conveniently. Customer service can help improve the delivery process by understanding customer feedback and assisting with a faster response time. 

2. Reduced Costs & Errors 

Increasing sales while lowering costs may seem challenging, but with B2B E-Commerce, this is achievable. B2B E-Commerce is primarily reliant on technology, which helps to reduce labor expenses with automation. Automation also helps to eliminate errors and hidden expenditures.  

3. Reach Out to More Customers 

B2B E-Commerce site can help businesses to reach out to more customers organically. As customers often search for items online and with B2B E-Commerce catalog correctly optimised for search, it can help attract existing and potential customers. 

B2B E-Commerce Disadvantages  

1. Lack of Human Touch 

Customer service and human touch are crucial in a B2B model because a B2B seller-buyer relationship often takes time to develop trust between sellers and buyers. Thus, businesses are concerned that adopting B2B E-Commerce will reduce the quality of their customer service and create a distance between them and their customers. 

2. Lack of E-Commerce Security  

Many businesses may be concerned about exposing their customers’ confidential and sensitive information to potential security breaches using a B2B E-Commerce platform. Customers, for example, are put at risk of security breaches such as exposed credit card numbers. Furthermore, some businesses may be reluctant to reveal their prices on the internet from their competitors. 

3. Complicated Online Experience for Customers 

On the B2B E-Commerce site, sellers list customised quotations to help customers decide which products are best for their business. However, sellers are concerned that this will make B2B customers’ purchasing journeys more difficult than dealing offline. Furthermore, if sellers fail to implement this step of the pre-purchase check on their products, customers may find the purchasing process inconvenient.  


As more consumers move online to purchase items, building an E-Commerce B2B website is an excellent alternative to generate sales. Ultimately, as the world moves towards digitalisation, businesses are recommended to jump onto the bandwagon and slowly adopt E-Commerce platforms to remain competitive.