Best Video Marketing Tools
Published On: October 15, 2021 Revised On: March 20, 2023

Best Video Marketing Tools

Today, Digital Video Marketing is one of the most popular methods of promoting a brand or service. Videos not only serve as a medium for communicating all of your content to your target audience, but they also serve as an effective method for educating and influencing users. Videos have increasingly dominated social media platforms to capture website visitors’ attention and drive more traffic and sales to various sites. 

 According to a HubSpot study, four of the top six channels are social media platforms where consumers worldwide watch videos. This clearly shows the massive impact of videos on social media channels, with an estimated 4 billion people watching videos on platforms such as YouTube and Facebook. 

Video Marketing uses video for advertising a product or service to a target audience and boosts engagement on websites and social media channels. Some notable video marketing tools include Filmora, Canva, Vimeo and Powtoon.  

Best Video Marketing Tools  

1. Filmora  

Filmora is a popular video editing tool that allows users to customize color effects, brightness levels, video speed, rotation, and various other video enhancement features that other video tools do not offer. Filmora provides a powerful video editing interface that enables users to create interactive videos. Users can also use Filmora to create highly engaging videos that will help build their brand. Filmora is available for Windows and Mac, as well as Android and iOS, under the name “FilmoraGo.” 

2. Canva 

Canva is a popular online graphic design tool among marketers. Canva allows users to create visual content such as video, social media graphics, presentations, and posters. Users can use free templates and available designs on Canva or subscribe to Canva Pro or Canva for Enterprise monthly for additional functions and premium templates. 

3. Vimeo  

Vimeo is a Video Marketing tool with one of the best high-quality video hosting sites, allowing users to upload their video files to the Internet. With 7 TB of storage and no weekly limits, Vimeo’s premium plan allows users to host and control all of their videos in one place. Not only that, users can collaborate with other team members by adding them to their accounts, allowing everyone to review and work on the specific video(s) at the same time. 

4. Powtoon 

Powtoon is another Video Marketing tool that allows users to create unique presentations and videos. Powtoon is easy to use and provides eye-catching templates. Powtoon enables users to quickly create personal, educational, professional, or commercial videos. Users can also use Powtoon as an editor to create videos in various formats. 


Video Marketing is an effective method of reaching out to people. It can assist businesses in producing high-quality video content. There are numerous other video marketing tools available to assist in creating, guiding, or launching videos at a low cost, so users can choose the best tool(s) that suits their budget or needs.