Best Video Marketing Tools
Published On: October 15, 2021 Revised On: December 13, 2023

Best Video Marketing Tools

Today, digital video marketing has emerged as one of the most popular methods for promoting products and services. Videos serve as a medium for effectively communicating content to the target audience and play a crucial role in educating users. With the rise of social media platforms, videos have become dominant in capturing the attention of website visitors and driving increased traffic and sales to various sites.

A study by HubSpot highlights the significance of videos on social media channels, revealing that four out of the top six channels where consumers worldwide watch videos are social media platforms. This statistic underscores videos’ massive impact on platforms like YouTube and Facebook, with an estimated 4 billion people consuming video content alone.

Video marketing utilises the power of video to advertise products or services to a specific target audience, effectively boosting engagement on websites and social media channels. Various tools and platforms are available to assist marketers in achieving impactful video marketing campaigns. Some notable video marketing tools include Filmora, Canva, Vimeo, and Powtoon.

These tools offer unique features and functionalities that facilitate creating, customising, and distributing engaging videos for marketing purposes. By leveraging these tools, businesses can effectively promote their offerings and connect with their target audience in a visually compelling and impactful way.

Video Marketing Tools

1. Filmora

Filmora is a popular video editing tool that allows users to customise colour effects, brightness levels, video speed, rotation, and other video enhancement features that other video tools do not offer. The software has a video editing interface enables users to create interactive videos. Users can also use Filmora to create highly engaging videos that will help build their brand. Filmora is available for Windows, Mac, Android, and iOS under “FilmoraGo.”

Advantages as a Video Editing Tool

  1. User-Friendly Interface: The software has a user-friendly interface that is easy to navigate, making it suitable for beginners and experienced video editors.
  2. Extensive Video Enhancement Features: The tool offers many features to enhance videos, including customisable colour effects, brightness adjustments, filters, and options to manipulate video speed and rotation. These features enable users to improve the visual quality of their videos and achieve professional-looking results.
  3. Interactive Video Creation: Users can create interactive videos using the software’s built-in features, such as overlays, transitions, text effects, and motion graphics. These elements add interactivity and engagement, enhancing the viewer’s experience.
  4. Multi-Platform Availability: The software is compatible with various operating systems, including Windows, Mac, Android, and iOS. It also offers a mobile app, allowing users to edit videos seamlessly across different devices. This multi-platform availability provides flexibility and convenience.
  5. Brand-Building Capabilities: The tool’s features and tools enable users to create highly engaging videos that contribute to brand building. Users can customise text effects, graphics, and transitions, incorporating their brand elements, logo, and visual identity into the videos. This helps reinforce brand presence and recognition.

Disadvantages as a Video Editing Tool

  1. Limited Advanced Editing Features: While some basic and intermediate video editing features are available, the software may need more advanced editing capabilities in professional-grade software. Users seeking advanced editing techniques or complex effects may find Filmora’s feature set limiting.
  2. Watermark on Free Version: The free version of the software includes a watermark on exported videos, which may not be suitable for professional or commercial use. To remove the watermark, users must upgrade to the paid version, which may involve a subscription or one-time purchase.
  3. Export and Format Limitations: Although the video editor supports exporting videos in various formats and resolutions, it may have limitations compared to more advanced video editing software. Users with specific requirements or demanding output formats may find Filmora’s export options somewhat restricted.
  4. Resource Intensive: While Filmora is designed to run on various devices, it may require a relatively powerful computer or mobile device to handle complex editing tasks smoothly. Users using older or less capable devices may encounter performance issues or slowdowns when working with large or resource-intensive video projects.
  5. Learning Curve for Advanced Techniques: While the software offers a user-friendly experience for basic editing tasks, mastering more advanced techniques may require additional time and effort. Users interested in exploring complex editing workflows, advanced effects, or professional-level editing may need to consider investing in more specialised software.

Filmora is a popular video editing tool due to its ease of use, extensive video enhancement features, and brand-building capabilities. It provides an accessible and cost-effective solution for users looking to create engaging videos without requiring advanced technical skills or a significant budget.

2. Canva

Canva allows users to create visual content such as videos, social media graphics, presentations, and posters. Users can use free templates and available designs on Canva or subscribe to Canva Pro or Canva for Enterprise monthly for additional functions and premium templates.

Advantages as a Graphic Design Tool

  1. User-Friendly Interface: The software is known for its intuitive and user-friendly interface, making it accessible to beginners and experienced designers. Its drag-and-drop functionality and pre-designed templates make it easy to create visually appealing content without extensive design skills.
  2. Wide Range of Design Options: The tool offers a vast library of templates, graphics, fonts, and images. Its extensive collection allows users to create various types of visual content, including social media graphics, presentations, infographics, posters, and videos.
  3. Time and Cost-Efficient: The software allows users to quickly create professional-looking designs without hiring a graphic designer or investing in expensive design software. The platform offers free and paid options, making it suitable for users with different budget constraints.
  4. Collaboration and Sharing Features: The tool enables collaboration among team members, making it easy to work on projects together. Users can share designs, provide feedback, and even invite others to edit and contribute, streamlining the design process in a collaborative environment.
  5. Integration and Compatibility: The software integrates with other popular tools and platforms, such as Dropbox, Google Drive, and social media platforms like Facebook, Instagram, and Twitter. This integration allows users to import and export designs seamlessly, saving time and effort.

Disadvantages as a Graphic Design Tool

  1. Limited Customization: While the platform offers a wide range of templates and design elements, the level of customisation in Canva may be limited compared to professional design software. Users may encounter restrictions in terms of design flexibility and advanced editing options.
  2. Branding Limitations: Canva’s free version may need to provide more branding options for businesses seeking a cohesive visual identity. Custom fonts, colour palettes, and advanced branding features are often available only in the paid versions of Canva, which could be a limitation for some users.
  3. Learning Curve for Complex Designs: While the software is user-friendly, creating more complex designs or working with intricate illustrations may require additional design expertise. Users looking to create highly detailed or customised designs may need to explore alternative software solutions.
  4. Dependency on Internet Connection: Canva is an online tool with a stable internet connection to access and uses the platform. Lack of internet access or slow connection speeds can hinder productivity or limit offline usage.
  5. File Format Limitations: Canvas export options are optimised for web and digital use. While it supports exporting designs as PDF or image files, it may provide a different level of flexibility and compatibility than professional design software when it comes to exporting files for print or other specific requirements.

Overall, Canva remains a popular choice among marketers and non-designers due to its accessibility, extensive template library, and ease of use. It offers a cost-effective, time-efficient solution for visually appealing content, especially for digital and social media platforms. However, users with advanced design needs or specific branding requirements may find Canvas customisation options and feature limitations somewhat restrictive.

3. Vimeo

Vimeo is one of the best high-quality video hosting sites, allowing users to upload their video files online. With 7 TB of storage and no weekly limits, Vimeo’s premium plan enables users to host and control all their videos in one place. Not only that, users can collaborate with other team members by adding them to their accounts, allowing everyone to review and work on the specific video(s) at the same time.

Advantages of the Video Hosting Site

  1. High-Quality Video Hosting: The platform is renowned for providing one of the best high-quality video hosting services online. It offers advanced encoding options and supports high-resolution videos, allowing users to showcase their videos in excellent visual quality.
  2. Ample Storage and No Weekly Limits: The premium plan offers substantial storage, providing users with ample space to upload and store their video files. Additionally, there are no weekly limits on uploads, allowing users to manage and share their video content without restrictions.
  3. Centralised Video Management: The platform allows users to host and control all their videos in one place. This centralised video management feature simplifies the organisation and accessibility of video content, making it easier for users to manage their video library.
  4. Collaboration and Teamwork: The platform enables users to collaborate with other team members by adding them to their accounts. This collaborative feature allows team members to review, provide feedback, and work on specific videos simultaneously, streamlining the video production and editing process.
  5. Customizable Video Player and Branding: The platform offers customisable video players, allowing users to match their branding and design aesthetics. Users can add their logo, customise the player colours, and even add call-to-action buttons, providing a cohesive brand experience for viewers.

Disadvantages of the Video Hosting Site

  1. Pricing: While the platform offers a free plan with limited features, its premium plans come with a cost. The pricing may be a limitation for users with tight budgets or those requiring only basic video hosting services.
  2. Limited Social Sharing Features: The platform may have limitations regarding social sharing features and integrations compared to other video platforms. Users looking for extensive social media integrations or features explicitly designed for viral video distribution may find the offerings somewhat limited.
  3. Less Popularity Than YouTube: While the platform is respected in video hosting, it may have a different audience reach and discoverability than YouTube. This could impact the potential reach and exposure of videos hosted on the platform, especially for users targeting a broader audience.
  4. Analytics and Marketing Tools: The platform provides basic analytics and insights into video performance, but it may need more advanced marketing tools and metrics available on dedicated video marketing platforms. Users with specific marketing and analytics requirements may need to complement their Vimeo usage with additional tools to gather in-depth data.
  5. Learning Curve for Advanced Features: The platform’s interface and features may require some learning and adjustment, especially for users new to the platform or with limited experience with video hosting and management tools. Users may need to familiarise themselves with the platform’s features to maximise its capabilities.

Vimeo is a popular choice for video hosting, particularly for users looking for high-quality video presentations, centralised management, and collaboration features. It provides a reliable platform for video marketing, allowing businesses and individuals to showcase their videos professionally and collaborate effectively within a dedicated video hosting environment.

4. Powtoon

Powtoon enables users to create unique presentations and videos with its user-friendly interface easily. The software offers many eye-catching templates that help users quickly create personal, educational, professional, or commercial videos. Additionally, Powtoon is a versatile video editor, allowing users to work with various formats and customise their videos to suit their needs.

Advantages as a Video Marketing Tool

  1. User-Friendly Interface: The platform is known for its user-friendly interface, making it accessible to users with varying design and video editing experience levels. Its drag-and-drop functionality, and intuitive tools allow users to create engaging videos without extensive technical skills.
  2. Eye-Catching Templates: The platform offers a wide range of eye-catching templates that can be customised to suit individual needs. These templates provide a great starting point for creating visually appealing videos, helping users save time and effort in designing from scratch.
  3. Versatility in Video Creation: The platform allows users to create various types of videos, including personal, educational, professional, or commercial. The flexibility of the platform’s features and templates enables users to adapt it to their specific needs and target audience.
  4. Quick Video Creation: The platform enables users to create videos quickly and efficiently. Its ready-made templates, pre-designed characters, and built-in animation features speed up video creation. It is an ideal tool for time-sensitive projects or when a quick turnaround is required.
  5. Video Editing Capabilities: Apart from creating videos from scratch, the platform also provides video editing capabilities, allowing users to edit videos in various formats. This versatility allows users to enhance and modify existing videos to align them with their marketing objectives.

Disadvantages as a Video Marketing Tool

  1. Limited Customization Options: While the platform provides a range of templates and customisation options, the level of customisation may be limited compared to more advanced video editing software. Users seeking highly intricate or customised designs may find the platform’s capabilities somewhat restrictive.
  2. Branding Limitations: The platform’s free version may have limitations regarding branding options. Users may need to upgrade to a paid plan to add custom logos and branding elements or maintain a consistent visual identity across their videos.
  3. Learning Curve for Advanced Features: The platform’s interface and advanced features may require some learning and experimentation, especially for users new to the tool or who have limited experience with animation and video creation. Mastering more complex animations and effects may take time and practice.
  4. Watermark and Usage Limitations: The platform’s free version typically includes a watermark on exported videos, which may not be desirable for professional or commercial use. Additionally, depending on the pricing plan, the platform may impose limitations on video quality, length, or the number of videos that can be created or exported.
  5. Dependency on Internet Connection: The online platform requires a stable Internet connection to access and use. Lack of internet access or slow connection speeds can hinder productivity or limit offline usage.

Powtoon is a popular choice for video marketing due to its ease of use, eye-catching templates, and versatile video creation capabilities. It provides an accessible and efficient solution for users looking to create engaging videos without the need for advanced design skills or complex video editing software.


Video marketing is an effective method of engaging with people and promoting businesses. It enables the production of high-quality video content that can captivate audiences. Several cost-effective video marketing tools offer various features and functionalities to create, manage, and launch videos. Choose the tool(s) that best fit the marketing budget and requirements.