Useful LinkedIn Marketing Tips
Published On: December 24, 2021 Revised On: March 20, 2023

Useful LinkedIn Marketing Tips

Millions of professionals use LinkedIn daily to expand their networks and careers, and for some, they use it to grow their businesses. LinkedIn suggests your profile to millions of connections, which you can use to build relationships with other businesses and individuals to increase your brand’s visibility. 

What is LinkedIn? 

LinkedIn is an online professional networking platform. LinkedIn can help you find the right job opportunities, connect with others, and strengthen professional relationships. LinkedIn can also help you develop the skills you need to grow in your job. 

LinkedIn is available via desktop, mobile app, mobile web experience, and LinkedIn Lite Android mobile app. By showcasing your unique professional story through experience, skills, and education, a complete LinkedIn profile allows you to network with others and gain opportunities. LinkedIn can also be used to organise offline events, join groups, write articles, share photos and videos, and many more. The following are some useful LinkedIn marketing tips. 

1. Enhance Your LinkedIn Profile with Rich Visual Content 

On LinkedIn, you can visually improve and optimise your profile. Furthermore, you can use LinkedIn’s “Professional Portfolio” feature to include videos, photos, linked articles with images, screenshots, infographics, and SlideShare presentations. Adding current, rich, and visually appealing content may draw people’s attention and allow you to communicate your message more clearly. 

2. Make Insightful Marketing Posts 

LinkedIn allows you to share useful and informative content to promote your brand without spending money on advertising. Content marketing is a LinkedIn marketing strategy that generates leads and establishes your online authority. When creating LinkedIn marketing posts, you may want to keep the following SEO tips in mind: 

  • Make use of valuable analytics 
  • Create a social media content calendar 
  • Determine peak hours for your target audiences 
  • Include engaging images and videos in your text posts 
  • Use relevant keywords and hashtags 
  • Stay up to date on market trends and news 

It is good to put in the effort to create engaging content that addresses the concerns of your relevant industry. However, you can always hire a LinkedIn marketing agency to help you if you lack the knowledge and skills to write blog posts and social media content. 

3. Collect and Give Recommendations 

Reviews can help strengthen your professional identity on LinkedIn and build your brand’s reputation. According to LinkedIn, business pages with recommendations are three times more likely to receive inquiries via LinkedIn search. Hence, it’s a good idea to gather recommendations whenever possible. 

You can request recommendations from your employees, associates, and clients via email or private messages. If your customers have had a positive brand experience, you can also ask them to endorse your LinkedIn business page. 

4. Make Connections with the Right People 

Joining industry-specific LinkedIn groups may be a good place to start building relationships. This provides you with a platform to initiate conversations and gather feedback from the general public. 

Another way to increase the number of people who follow your LinkedIn business page is to engage your employees and business partners. In addition, by encouraging them to promote your brand across their networks, you attract more people who are interested in what you do. Furthermore, whenever a member of your team makes a new LinkedIn connection, the new connection will be prompted to follow your page. 

5. Make the most of LinkedIn’s Network Search 

You can find and connect with the right prospects by using LinkedIn’s network search. To improve your LinkedIn search, consider using relevant filters or the “Find Nearby” feature. When you enable “Find Nearby,” other users in your area can find your page. To help narrow down your results, there are six primary search filters available: 

  • People 
  • Jobs 
  • Posts 
  • Businesses  
  • Groups 
  • Schools 


LinkedIn allows us to build a professional and meaningful network and gain insider knowledge from established industry experts. It is a useful tool for social media marketing, so you should take advantage of every opportunity it provides.