Nearly 60 per cent of daily Facebook users watch videos, while 64 per cent of viewers say these videos influence their purchase decisions. At ARCC, the emphasis is on delivering high-impact cover videos that engage audiences while reflecting the essence of each brand. The approach is straightforward – understand the business and translate its identity into a visual format that grabs attention.
We use this software to create highly engaging and visually striking content. This powerful tool allows for advanced motion graphics and visual effects, bringing a dynamic edge to our video projects. We leverage its capabilities to create intricate animations, integrate animated elements with live-action footage, and enhance visual storytelling.
We use Illustrator to create detailed storyboards and concept art. We design unique graphical elements, ranging from custom illustrations and character designs to intricate icons and typography. By crafting these components in Illustrator, we can maintain crisp, scalable graphics that retain their quality in any video resolution.
Here, we understand your brand’s ethos, target audience, and specific goals for the Facebook cover video. This phase allows us to form a creative concept that aligns with your vision. We discuss ideas, themes, and the overall message you want to convey, ensuring that the final product resonates with your objectives.
Next, we will create a storyboard. This involves creating the video’s layout, graphics, and animations and integrating specific branding elements, such as logos or colour schemes. We maintain open communication with you throughout this process for feedback and adjustments.
Our editors work to ensure the cover video is polished. We focus on high-quality production values, from sound design to visual effects. Once the final version is ready, we will deliver the video in your preferred format and provide guidelines on effectively integrating it into your profile.
