Specialising in creating custom logos that embody the essence of a brand, we combine professional design with a clear understanding of business needs. From concept to final design, we ensure every element aligns with the company’s vision. This ensures a logo that looks good and supports the overall branding strategy. At ARCC, we believe in creating logos that are uniquely tailored to each business’s needs and goals.
Illustrator is a vector-based design program that uses mathematical equations to create shapes. This allows logos designed in Illustrator to be scaled up or down without any loss in quality, ensuring that logos look crisp and clear on everything from a business card to a billboard.
Photoshop excels in creating detailed textures, shadows, glows, and other effects. This allows us to create logos with a rich, detailed appearance or visual style requiring a nuanced touch. Logos designed in Photoshop are well-suited for digital use – websites, online profiles, and digital marketing materials.
The process begins by understanding your vision, brand values, target audience, and objectives. We then conduct market research to understand industry trends and the target demographic.
Based on feedback, necessary revisions will be made. This may involve tweaking colours, fonts, or other design elements. The process of revision may go through several rounds to refine the logo.
Once approved, final files are prepared and sent in formats suitable for print and digital use. A style guide outlining the usage of the logo, colour palettes, and typography may also be provided.
