Types of Website Design Services in Singapore
An Impressive website design can help businesses with brand awareness and credibility online, leading to lead generation and potential sales growth. Let us share more in this article about different web design services in Singapore.
Basic Website Designing is the process of developing individual web pages such as the Home, About Us, and Services pages. Web page designs are typically created in Photoshop and require multimedia and user interface design professionals to create eye-catching designs.
Professional web designers will also research competitors and industry trends to create a web design that is best suited for the business. Colour consistency, font hierarchy, imagery and functionality are some factors that are essential to a good website design.
A Content Management System allows users to control and manage the content on a website without any HTML, CSS or other coding knowledge. Marketers can easily add or delete images and content on the website using this simple platform, and there isn’t any limit to the number of pages that can be created.
Working on a CMS would be highly beneficial if the content on a website requires regular updates and edits. For example, it would be to update press releases or new product launches on the website.
The various CMS offerings include the following essential functions: Intuitive indexing, search and retrieval. These features index all data and allow users to search by attributes such as publication dates, keywords, or authors.
Format management aids in the conversion of scanned paper documents and legacy electronic documents to HTML or PDF documents.
Revision features allow content to be edited even after publication. Individual modifications to files are also tracked through revision control.
This functionality allows users to create and modify content using a template or a set of templates approved by an organisation, as well as wizards and other tools.
A complete website redesign involves revamping a website from the ground up, from the code to the appearance, functionality, and user experience. A website redesign will improve the look and feel of the site and include new features for a better user experience for online traffic.
Every 2-5 years, it is recommended to assess whether the website needs a new design to keep up with the online trends and updates. Depending on the organisation’s marketing goals, some sites may not require a complete redesign.
Common reasons for a company wanting a website redesign would be a drop in sales, online visibility or getting hacked with the existing website. It is always good to review regularly to see how it can help to solve current issues. For greater online visibility, the website would have to be optimised for SEO.
Benefits of a website redesign
- Effective Communication With Users
For most online customers, a website’s appearance is a crucial factor for them when deciding to make a purchase. According to ResearchGate, 94% of online consumers view websites with high-quality designs as more trustworthy. A website with an attractive style will communicate clear business goals and values to users to increase credibility.
- More cost effective in the long run
Rather than spending resources on temporary fixes, a thorough redesign will be beneficial over time. Take the time to assess the current website and look for ways to improve the user experience and overall usability, which can help generate conversions and new sales.
- Keeping The Business Relevant
Redesign a website and keep up with the industry’s trends and technologies to engage current and new potential customers. Check that the material on the website corresponds to what users are looking for and what they can find.
- Improves SEO and site performance
Websites operating with older versions may cause technical issues for visitors, affecting the search engine performance of relevant keywords. Always ensure that the website design is responsive with different browser compatibility.
- Better User Experience
A structured or hierarchical web design will allow vital business information such as products and services to be easily accessible to visitors. Including splash pages and videos can better engage visitors and offer them a great user experience.
Responsive web design allows marketers to create website pages that automatically adjust to various screen sizes based on the visitor’s device. Building websites to make content adapt to the different screen sizes.
Design services mobilise and optimise a site for any smart device using:
Fluid grids: A flexible grid system adjusts the website’s width and margins to match visitors’ mobile screens.
Fluid images: Coding that adjusts all the website’s images to the size of any smart device, so images never look stretched or pixelated.
Media queries: CSS technology rearranges the site’s content to fit into any smart device screen size.
The Accelerated Mobile Pages open-source initiative ensures that mobile web pages load quickly. It aspires to “co-create the future online” by enabling marketers to develop web pages and advertising that are fast, beautiful, and high-performing across devices and distribution platforms.
Benefits of AMP
With a faster loading speed for mobile users, visitors will be better-engaged browsing through the website, leading to lower bounce rates and a longer time spent. The median load time for AMP pages is less than one second, which indicates that when a user lands on an AMP website, they promptly access what they were searching for. Once the website opens fast, people tend to stay on the page longer and are more open to learning about the products or services.
Maintain flexibility and control
CSS can be used to customise the styling of the web page, and dynamic content can be used to fetch data as needed. The main web look and feel will remain while benefiting from AMP’s optimised web components when using the AMP format.
Get an SEO boost
Google’s algorithm considers website speed and mobile responsiveness. The faster a mobile page loads, the higher it will rank in search engine results pages. All AMP-enabled pages in search results will appear in a carousel arrangement, even above sponsored advertising, and feature a green lightning bolt beneath the title.
UI focuses on the product’s design, impacting the user’s first visual impression. In contrast, UX focuses on usability, easy navigation, structure, and functions.
Benefits of UI/UX front-end design
Reduce troubleshooting and associated costs
Approximately 50% of an enterprise’s engineering budget is spent on resolving easily avoidable errors. These errors are typically incorrect assumptions regarding user behaviour, confusing navigation that causes users to become stranded or confused, and any additional undesirable, unnecessary, or inaccessible features. Ensuring that is done effectively and efficiently from the start will help alleviate potential future issues.
Optimise resources, development time and costs
Integrating UI/UX design into web development will highlight and allow marketers to address most usability issues. Before going to development, UI/UX designers can anticipate the users’ needs and ensure that the design is flexible and scalable to develop with the users in the future. Adopting a user-centred UI/UX design approach will save companies significant resources, time, and money over the long run.
Website maintenance routinely monitors a website for errors and ensures that everything is fully updated and responsive. This must be done frequently to keep the website updated, secure, and reliable. This improves your SEO and Google ranks while also increasing visitors.
Essential services are included in the Website Maintenance Services List.
- Scan for Vulnerabilities
The primary reason for website maintenance should be security. Regular security testing checks for spam and ensures that the website is not attacked or taken over.
- Repairs and Fixes
It is all about errors, bugs, and broken links. Internal and external links should be examined. A link checker can scan for broken links that inconvenience users and lower search engine results.
- Browser Compatibility Testing
Ensure that all website elements work correctly in the most popular browsers. The website should also be compatible with older browsers.
- Software Update
A website’s critical software should be updated regularly. For instance, consider the content management system, its themes, and plugins. Upgrade non-critical software as well if it is beneficial to do so.
- Website Backups
Database backups would be performed automatically every week and restored at least once every six months.
- Site Speed
Site speed is a very critical point to check. Use Yahoo’s YSlow or Google Pagespeed Insights to detect issues slowing the site’s speed.
- Search Engine Optimisation (SEO)
With SEO, marketers can detect the issues influencing the site’s rating.
Through the Google Analytics dashboard, check the key metrics of the current website and the trends in those key metrics.
Check that all primary functions, such as signature forms, contact forms, and checkout forms, are working correctly.
- Website Content
Users and search engines prefer websites with fresh and up-to-date material. As a result, you should examine your content frequently, rectify any errors, and upload new information with targeted terms in a fresh style.
To keep a visitor’s attention and convert leads, a website must be easy to navigate, visually appealing, and fast. Web design services not only assist you in creating or modifying a business website but will also ensure that it is mobile-optimised to perform seamlessly on smartphones and tablets.