Paid Search vs Organic Search
Published On: April 22, 2022 Revised On: April 12, 2023

Paid Search vs Organic Search

Search optimisation is a key marketing strategy for users looking to attract attention, boost website traffic, and develop their brand. However, suppose one does not know how to compare paid search vs. organic search. In that case, search optimisation might be a challenging strategy to handle.Although the strategies seem similar, they are completely distinct approaches to search optimisation. One will not be able to communicate a clear and effective strategy for enhancing search exposure if the differences between the two are not understood.

This article focuses on the fundamental differences between paid and organic search, as well as practical advice for determining whether to utilise organic or paid search for respective online marketing and advertising campaigns.

Organic search

Organic search results are unpaid sections of the search engine results page determined by the relevancy of the content to the keyword query rather than Search Engine Marketing (SEM). A website may benefit from organic search by uploading the site to Google for indexing and then creating website pages based on focused keywords. Every month, the organic rank of a website is free. The main expense is the time and effort required to achieve that position.

Paid Search vs Organic Search

Paid search

Paid search is a type of contextual advertising in which site owners pay a fee to have their site appear at the top of search engine results pages. Paid searches are usually displayed at the top of a search result or in a left/right sidebar. Search engines will display these paid search ads near organic search results by search engines. This is the primary method that which search engines generate revenue. Paid search also operates on a pay-per-click (PPC) basis.