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Understanding the Essentials of Google Analytics

Website analytics collects, analyses, and interprets website traffic and user behaviour data. Every click, page view, and interaction with a website can reveal insights that drive informed decision-making. Google Analytics is a web analytics service provided by Google that offers...
March 7, 2023

Effective Landing Page Strategies for Maximum Conversion

A landing page, distinct from a general website, is a specialised web page visitors land on after clicking a link from an email, ad, or other digital location. Its primary purpose is to promote a specific action – signing up...
March 3, 2023

The Differences Between WordPress & Wix

WordPress, an open-source content management system, has evolved significantly since it started as a blogging platform. It's known for its flexibility, extensive customisation options through themes and plugins, and a strong community of developers and users. Its ability to cater...
February 20, 2023

Maximizing Website’s Potential with WordPress Plugins

A plugin is a software component that integrates into a WordPress website, enhancing or adding new features. It’s a versatile tool used in various websites, including e-commerce platforms, portfolios, and directories to extend their capabilities. Plugins provide a way for...
February 14, 2023

Is it necessary for a business to have a website in Singapore?

While it's true that not every business requires a website, the advantages of having one are substantial and wide-ranging. However, it's essential to acknowledge the primary concerns of establishing a web presence: the technical complexities involved and website development and...
February 9, 2023
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