How to Create a Landing Page?
A landing page is a web page created for a marketing or advertising campaign. When visitors click on a link in an email or an ad from Google, YouTube, Facebook, Instagram, Twitter, or other similar websites, they “land” on that specific page.
Landing pages only have one focus, known as a call to action (or CTA, for short). As a result of this focus, landing pages are the best option for increasing marketing campaign conversion rates while lowering lead acquisition costs.
How to Create Landing Pages?
The following is the procedure for creating a landing page:
1. Make a landing page. You can do this by using landing page builders websites such as “Unbounce”
Landing pages are good if you have a specific marketing objective, such as getting more leads, sign-ups, or sales.
2. Set your campaign goal
A good landing page starts with a specific and measurable goal in mind. This goal will assist you in determining what elements you need on the page, how to write your copy, and which templates to use. It all comes down to what you want to accomplish with your landing page.
3. Note down your content
Many people are eager to get started with their designs. However, did you know that landing page content is twice as important as the design in conversion rates? Hence, it is usually best to start with your copy first. Some tips on writing a good landing page include coming up with an attractive headline, focusing on the good points or benefits, and keeping it simple.
4. Creating a Call-to-Action (CTA)
The main thing you want visitors to carry out on your landing page is the CTA (or call to action). Visitors could carry out a CTA through a form or a click-through button. Thus, you may want to spend some time deciding what action you want visitors to take—and the best way to persuade them to take it. Some tips on crafting a good CTA would be by making it specific, simple, and singular.
5. Selecting Images
After the content is completed, it is time to focus on the visuals for your landing page. Begin by deciding what images you want to include, whether they are product images, stock photos, or custom illustrations.
6. Connect your landing page to your website or include completing a purchase, signing up, or filling up a registration form on your landing page.
You may want to connect your landing page to your business domain, set up analytics, and integrate your marketing tools. Before connecting your landing page, some considerations would be setting up your URL, adding tracking and custom scripts, and integrating your marketing tools.
7. Connect your offer to the page so that when visitors convert, they receive the offer, and you receive their contact information.
8. Preview and Publish
9. Drive Traffic
Driving traffic to the landing page can be achieved through pay-per-click (PPC), social media advertisements, and email marketing.
What is After the Creation of a Landing Page?
Once you have created a landing page, a potential visitor will take the following steps to become a lead (or customer):
- A visitor arrives at your landing page.
- The visitor responds to the call-to-action (CTA) by completing a purchase, signing up, or filling up a registration form.
- The visitor accepts the offer, and you receive the visitor’s contact information in return.
After a visitor completes your landing page, you would send them an ebook, guide, or report in exchange.
Why are Landing Pages Important?
Landing pages are a great way to increase traffic, improve SEO, and build your brand. It can also be used as part of a successful Pay Per Click (PPC) strategy. Landing pages are used by approximately 68% of B2B businesses to generate leads for future conversion.
Customers are directed to a specific product, service, or offer via landing pages, encouraging them to take action. Everything about a landing page works hard to convert these visitors into customers. Through a landing page, you can generate conversions for your business and expand your customer base as it does a better job of converting the traffic that the brand already has.
Landing pages can help small businesses and people looking to start businesses. Moreover, landing pages allow you to diversify your strategy around various objectives. For instance, you can design the pages accordingly to cater to your business’s most suitable target audience, or whether to publicise new products or services, reach a new target market, or generate sales.