Customize WordPress
Published On: November 14, 2022 Revised On: December 8, 2023

Guide on customizing a WordPress website

WordPress is renowned for its flexibility, and the content management system (CMS) offers website developers a variety of options for both front and back-end customisation, allowing options in design and functionality.

The ability to create fully customised themes and plugins allows website developers to build different websites. Custom fields and features like custom post types and taxonomies enable users to create highly customised website pages that suit other requirements.

Many options can modify already-existing functionality by using code snippets that target hooks and filters. WordPress customisation requires some preparation. And there are several crucial elements to take into account. Consequently, before using the code editor, let us share more on customising a WordPress website in this article.

Understanding WordPress

WordPress is a widely-used content management system (CMS) that powers many websites on the internet. Initially developed as a blogging platform, WordPress has evolved into a versatile tool that enables users to create and manage websites of various types, including blogs, business sites, portfolios, and e-commerce platforms.

At its core, WordPress is open-source software. This means that it is free to use and modify and benefits from the contributions of a global community of developers. Users can choose from thousands of themes and plugins, which are tools that extend the functionality of a WordPress site. These themes and plugins make it possible to customise the look and capabilities of a website to meet specific needs and preferences.

The ease of use is another advantage of using WordPress. It features an intuitive dashboard allowing users to add content, manage media, and change settings without extensive technical knowledge. The platform is designed to be user-friendly, making it accessible to users with varying technical expertise.

Customising a WordPress Website

Customisation of a WordPress website not only reflects the brand identity but also enhances the user experience. A customised WordPress site can effectively address specific business needs and target audience preferences and align with marketing strategies. This level of personalisation ensures that a website is not just another generic template but a unique platform that resonates with the brand’s voice and values.

Guide to Customizing Themes

Select a theme that closely aligns with the desired website layout and functionality. Opt for responsive, SEO-friendly, and compatible themes with major browsers. In the WordPress dashboard, go to ‘Appearance’ > ‘Themes’, click ‘Add New’, and either search for a specific theme or upload one. After installation, activate it.

  • Customising the Theme: Navigate to ‘Appearance’ > ‘Customize’. This opens the WordPress Customizer for real-time changes. Focus on:
    • Site Identity: Update the site title, tagline, and favicon.
    • Colours and Fonts: Adjust to match the brand.
    • Header and Footer: Modify to include navigation menus, social media links, and contact info.
    • Widgets: Add widgets to the sidebar, footer, or other areas.
    • Homepage Settings: Choose between the latest posts or a static page for the homepage.
  • Adding Custom CSS: Add custom CSS under ‘Appearance’ > ‘Customize’ > ‘Additional CSS’ for specific styling.
  • Previewing and Publishing: Regularly preview changes for different devices. Once satisfactory, click ‘Publish’ to apply changes.

Choosing and Installing the Plugins

Balancing customisation is crucial. Excessive customisation, especially with numerous plugins, can hinder site speed and complicate maintenance. The goal is always to have a streamlined, user-friendly, and efficient website.

Start by determining the functionalities needed, such as SEO, security, social media integration, or e-commerce. Next, look for highly rated plugins regularly updated and compatible with the current WordPress version. Check reviews and active installations for reliability.

  • Installing and Activating Plugins: Go to ‘Plugins’ > ‘Add New’, search for the plugin, and click ‘Install Now’, then ‘Activate’.
  • Configuring Plugin Settings: Configure settings as needed. Most plugins offer a settings page in the dashboard or under ‘Settings’.
  • Testing the Plugin: Ensure functionality and check for conflicts with other plugins or theme features. Assess website performance and user experience post-installation.

Design Best Practices

Balancing aspects of website design creates a website that is aesthetically pleasing, functional, and deeply resonant with the brand’s identity, ensuring a memorable and practical user experience.

Responsive Design Principles

Responsive design ensures a website looks and functions seamlessly across various devices, from desktops to smartphones. It’s crucial in a digital landscape where mobile usage is consistently rising. Key principles include:

  • Fluid Grid Layouts: Use flexible grid layouts that adapt to the screen size rather than fixed-width layouts. This fluidity ensures that content resizes and reorganises itself to fit different devices.
  • Flexible Images and Media: Images and media elements should adjust within their containing elements. Techniques like CSS’s max-width: 100% property ensure images scale down on smaller screens.
  • Media Queries: Utilize CSS media queries to apply different styling rules for different screen sizes. This allows for more control over the appearance of various devices.
  • Touchscreen Compatibility: Ensure design elements like buttons and links are easily clickable and navigable on touchscreen devices.
  • Testing on Multiple Devices: Regularly test the design on various devices and browsers to ensure consistent user experience.

User Experience (UX) Considerations

A positive user experience is central to the success of a website. UX web design focuses on understanding and meeting the user’s needs and expectations. Important considerations include:

  • Simplicity and Clarity: Keep the design simple and intuitive. Avoid clutter and ensure that navigation is straightforward.
  • Load Time and Performance: Optimize images and code to ensure fast loading times. A swift, responsive website enhances user satisfaction.
  • Accessibility: Make the website accessible to all users, including those with disabilities. Use proper contrast, alt tags for images, and navigable layouts.
  • Consistent Design: Maintain consistency in the site’s colours, fonts, and layout. This creates a cohesive experience that users find reliable.
  • Feedback and Interaction: Provide clear feedback for user interactions, like form submissions or clickable links, to inform users of successful or required actions.

Integrating Advanced Features

Enhancing a website’s functionality involves incorporating advanced features that provide users an engaging and efficient online experience. These features should align with the website’s purpose and user needs. Key areas to focus on include:

  • E-commerce Capabilities: For online stores, integrating reliable shopping cart software, payment gateways, and product catalogue systems is essential.
  • Interactive Elements: Adding interactive elements like chatbots, FAQs, and feedback forms can significantly improve user engagement.
  • Social Media Integration: Embedding social media feeds and sharing options can increase online presence and user interaction.
  • Multimedia Content: Incorporating video, audio, and other multimedia elements can enhance the user experience and increase the time spent on the site.

Website Speed and Performance

Website speed and performance directly impact user satisfaction and retention. To optimise these aspects:

  • Optimise Images and Media: Compress images and use appropriate file formats to reduce load times without compromising quality.
  • Minimise HTTP Requests: Reduce the number of server requests by minimising the use of scripts, fonts, and plugins.
  • Use Caching: Implement caching techniques to store frequently accessed data, reducing load time for repeat visitors.
  • Content Delivery Network (CDN): Utilize a CDN to distribute the load, speeding up content delivery to users worldwide.
  • Optimise CSS and JavaScript: Minify CSS and JavaScript files and remove unnecessary code to streamline performance.


From selecting and tailoring themes and plugins to implementing design best practices and enhancing website functionality, the insights provided here are instrumental for creating a unique, efficient, and engaging online presence. The various aspects of WordPress web development have highlighted the importance of tailored solutions in today’s digital landscape.

At ARCC, we offer CMS WordPress web design services in Singapore tailored to meet the diverse needs of B2B businesses. We focus on delivering functional, well-designed websites catering to specific requirements. If you’re interested in elevating your online presence with a professional WordPress site, reach out and learn how we can assist in achieving your web development goals.