Content Writing

Best Website Builder for Start-Ups/Small Businesses

Our world today is undeniably digital. User-friendly, fast-loading websites are now a key component to most businesses. Building a website will help promote brand awareness and reach out to new customers globally.  However, how can you ensure that the website stands out and directs customers to your doors in the face of competitors?  First and foremost, using the right website builder is the foundation of any web development.

In this article, we will share 3 popular website builders that are commonly used today.

Wix

Wix is one of the most favoured and effective website builders in the market. This drag and drop builder is easy and has tons of features and templates, allowing users to customize and personalize completely. It is suitable for beginners, creatives, and small businesses.

Wix offers a plethora of in-house features, from graphic features to business features. Business features like the Wix app market provide excellent marketing tools such as subscription form, email marketing, and SEO. Wix also has a vast media library of photos, graphics, videos, and best of all, it’s free. Users can add videos, media background, music player, contact forms, etc. These media contents help users to save time from searching from external sources.

Wix’s marketing tools, such as built-in SEO apps and functions, benefit small businesses in scoring high ranks on Google by editing the meta titles, descriptions, customising URLs and header codes. Users also have access to Wix Ascend, an in-house marketing tool that shows business growth potential. Wix also offers users $300 ad vouchers (Google Ads, Bing Ads, Local Listing) which can boost and promote users’ websites.

In addition, Wix has a wide variety of templates categorised into different websites such as business, blogging, etc. These templates are mobile responsive, in which the website will automatically adjust to fit both computer/laptop and mobile/tablet sizes. Overall, Wix’s editing interface allows users to easily build a professional and attractive website without the need for technical or design skills. If you wish to keep things minimal and enjoy an effortless website building experience with total creative control, Wix is suitable for you.

Shopify

Shopify is a popular e-commerce website platform that helps users build their online store without any technical experience or skills. With over 1,200 apps, amazing features, and stylish themes, anyone of any sized store/business can easily use Shopify to create their very own e-commerce website.

Shopify has a total of 10 free templates and 64 premium templates with a wide variety of styles and colour schemes – all designed professionally to give off a clean, stylish and attractive look. They are also categorised into different themes by industry, popularity, price, or collection, and their themes mostly revolve around products. The premium templates range from prices of $140 to $180. These templates are also entirely mobile responsive, in which the website will automatically adjust to fit both computer/laptop and mobile/tablet sizes. Users can also customise the templates by adding their e-commerce products, editing their texts and pictures, and building new pages via two ways – visual customisation (editing interface) and product management (dashboard).

In addition, all Shopify’s templates come with specific features and built-in analytical functions which give users an overview of their store’s sales, customer rates, and real-time insights. There are also many marketing tools such as SEO, which increases traffic to the website and generates sales for users. Built-in security is also available at Shopify, providing users with the protection they need against cyber threats.

WordPress

Used by over 80 million websites, WordPress is a highly popular website building tool that was originally a regular blogging platform but has now transformed into a sophisticated website builder. WordPress is well recognised for the flexibility it offers to users over the design and functionality of their website. Over hundreds and thousands of templates to choose from (free and paid), users are given the control to create any websites that they desire – be it e-commerce, business, forums, or membership portal. Its “Open Code Access” tool enables users to easily customise and create new features for their own website due to the accessibility to any codes that power the site. WordPress also offers a huge plugin library that includes various analytical and marketing tools to help boost users’ websites (e.g. CrazyEgg, Yoast, CloudFlare, Disqus, InfusionSoft, TinyPNG, Akismet, and more). Also, WordPress provides a better SEO function than other website builders out there, in which its SEO friendly URLs allow users to improve and boost their website ranking with the help of its in-house plugin features such as Yoast (lets you preview your meta titles and descriptions).

However, unlike drag and drop website builders like Wix or Shopify, WordPress is not as user-friendly. WordPress has a much steeper learning curve, harder to navigate, and is only recommended to those technically experienced with coding skills and a complex website. If you are a user with proficient technical knowledge and can afford the time and investment it requires, then go ahead and get the most out of WordPress.

In conclusion, which website is the best for you depends on your needs. However, with the right and proper website builder, creating a website for your business can be a breeze.