An Ultimate Guide to Link Building for SEO
Published On: February 25, 2022 Revised On: March 20, 2023

An Ultimate Guide to Link Building for SEO

Link Building continues to be one of Google’s and other search engines’ most important ranking factors. Search engines discover new content via links, and this is also how they assess the quality of that content. Good links are similar to votes because they are testimonials to the content’s value. 

Link Building is the process by which marketers and Search Engine Optimization (SEO) experts obtain links to their content. The hope is that those links will increase traffic to the content while also helping boost search engine rankings.  Those links should be relevant to your SEO efforts. For example, good links are both useful and of high quality. Furthermore, the links should be relevant to the topic at hand, with good anchor text that assists search engines in understanding the context of the links. 

Why is Link Building Important for SEO?

Link Building is important for SEO for two main reasons. To begin, Google bots discover content by clicking on links. This means that if there are no links to your content, Google may never find it. Second, links are one of the most important SEO ranking factors. The more high-quality links you can acquire, the higher your content is likely to rank. 

Important Links for SEO 

There are three types of links to consider for SEO link building.

1. Internal Links

Internal links are links on your website that lead to your content.

2. Outbound Links

Outbound links are links from your website to other websites.

3. Inbound Links

Inbound links, also known as backlinks, are links from other websites to your site. 

Links can also be classified as:  

  1. Dofollow Links: Standard links pass link authority and SEO rank to the target sites. 
  2. Nofollow Links: Links marked with HTML code indicate that the site owner does not want authority and rank passed to the target site. 

Steps to Take Before Building Links 

You may want to create quality content before attempting to build links to your site. You may not want people clicking on links only to abandon them because they are dissatisfied. This is also referred to as pogo-sticking, and it lowers your search engine ranking. As a result, it is critical to create links to relevant, valuable, and trustworthy content. This allows Google and visitors to see you in the same light. The following are some pointers for creating high-quality content. 

  1. Create a content marketing strategy. 
  2. Write good headlines to describe your content to search engines and attract searchers. 
  3. Optimise your content with keywords so that people can find it easily in search results. 
  4. Follow the guidelines for good copywriting. 
  5. Use appealing images to illustrate content 
  6. In addition, your content strategy can include checklists, cheat sheets, ebooks, and other resources and lead magnets. If they are valuable, people will link to them. 


Link Building is important when it comes to ranking higher in search engines. As such, every business or website owner needs to have a strategy for obtaining high-quality links from other websites to increase the credibility of their content.  

Creating excellent content and regularly reaching out to prospective sites is important for obtaining high-quality backlinks. Nowadays, various tools are available to help with this with relative ease and simplicity. As such, if you already have a website, developing a link-building strategy and generating backlinks right away would be a good strategy.